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Sony Ericsson launches 3 mobile phones
[Image: sony-ericsson-Xperia-X8.jpg]

AHMEDABAD: Sony Ericsson unveiled three new models of mobile phones, including entry level handset for 3G.

The company unveiled Xperia-X8 entertainment smartphone on Android platform, besides Cedar, the basic entry level model for 3G and Yendo,the full touch walkman phone. "We continue to offer an amalgamation of communication and entertainment by fusing together best quality touchscreen experience, in the second half of the year," Sony Ericsson India Marketing head Anurag Kunto told newsmen.

"The newly launched models shall be available at the stores from September," Kunto said.

According to Kunto, Android platform in mobile handsets has begun taking away market share worldwide.

Sporting a 3-inch HVGA capacitive touchscreen (320 x 480), Xperia X8 comes with 3.2 megapixel camera, full Web browser, FM radio, support for video streaming, access to social networks through Timescape and music player with PlayNow and TrackID.

Xperia X8 runs on 600MHz processor and Google Android OS 1.6. For connectivity, the phone includes Wi-Fi and Bluetooth. The phone packs 128MB of internal memory and a 2GB microSD card. The memory can be expandable upto 16GB.

In the walkman series, Sony Ericsson has launched its first full touchscreen phone called Yendo. Featuring four corner touch user interface (UI), Yendo comes with 2 megapixel camera with 4X digital zoom.

The phone's music features include FM radio, music player, walkman player, MP3/AAC tones and a Bluetooth A2DP stereo.
Sporting a 2.6-inch TFT screen with 320 X 420 pixel resolution, Yendo has 3.5mm jack, Bluetooth, micro USB connector, USB mass storage and modem.

The company has also launched an entry-level 3G phone called Cedar. The phone offers quick access to social networking sites through a feature called Widget Manager 2.0.

Featuring a 2.2-inch display, the phone packs a 2 megapixel camera and 3.5mm headphone jack. The phone's battery promises upto 4 hours of talktime on 3G network.

The company has close to 1,000 point of sales in western region including Maharashtra and Gujarat, and nearly 4,000 across the country.

Close to 100,000 million GSM handsets sales are projected for the Indian market in 2010, of which 70 per cent are priced below Rs 3,000, a company official said.

Source: TOI

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