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Sony PIX bets big on Facebook
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[Image: 2010081351611901.jpg]
Mr Sunder Aaron (left), Senior Vice-President and Business Head, Sony PIX, with Mr Himmat Butalia, Marketing Head, India.

English movie channel Sony PIX is betting big on Facebook and self-created PIX Movie Club, a special initiative to encourage students to watch the best new Hollywood movies in town, to increase its viewership. “We have as many as 8,600 members in an English movie channel group on Facebook, while Star Movies has 6,200 and HBO has 2,400,” Mr Sunder Aaron, Executive Vice-President and Business Head of Sony PIX, told newspersons here on Tuesday. The concept of PIX Movie Club would be popularised beyond Metros, especially in tier II cities and towns, he added. He claimed that new movies which were aired by the channel had greater impact than its competitors.

Source: The Hindu Business Line

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