Advertisement


Advertisement

Thread Rating:
  • 9 Vote(s) - 2.89 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Sony eyes Rs 7 bn ad revenue from IPL 3
Advertisement
#1
MUMBAI: Multi Screen Media (formerly Sony Entertainment Television) is eyeing an advertising revenue of Rs 7 billion from the third season of the Indian Premier League (IPL), an almost 50 per cent jump from the year-ago period.

The company has sold out the sponsorship slots, signalling a strong commercial response to the T20 format of the game.

"HUL, Godrej, and Tata Photon have recently come in as associate sponsors. This completes the 10 sponsorship slots, out of which two have come in as co-presenting sponsors. We have sold 80 per cent of our inventory," MSM president network sales, licensing and telephony Rohit Gupta tells Indiantelevision.com.

Gupta, however, declined to comment on how much revenue MSM is planning to mop up from the event that will be telecast on Max.

As had been reported earlier by Indiantelevision.com, Videocon and Vodafone are co-presenting sponsors. The other associate sponsors are Pepsi, LG, Samsung and Hyundai.

A co-presenter will consume between 18-22 10 second spots per match while an associate sponsor will take away 12-16 spots.

Gupta adds that several companies have taken spot buys where the rate has crossed Rs 500,000. These include Coca Cola, TVS, Spice Mobile and GM.

For its Extraa Innings wraparound show, the broadcaster has roped in Samsung, Cadila, Whirlpool and Raymonds as sponsors.

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads…
Thread Author Replies Views Last Post
  General News: Sony YAY! set to host ‘The Giant Wheel Festival’ (TGWF) in Kolkata nairrk 0 357 12-31-2019, 08:59 AM
Last Post: nairrk
  General News: Sony Max goes from strength to strength as it completes 20 years nairrk 0 378 10-18-2019, 11:00 PM
Last Post: nairrk
  General News: Sony BBC Earth set to premiere six-part series ‘Serengeti’ nairrk 0 361 09-10-2019, 07:43 AM
Last Post: nairrk
  General News: Sony Pictures Sports Network launches Hindi commentary for marquee UFC events nairrk 0 432 09-03-2019, 02:08 PM
Last Post: nairrk
  General News: Sony Sab partners with Tik Tok to promote ‘Tera Kya Hoga Alia’ nairrk 0 388 08-28-2019, 07:05 PM
Last Post: nairrk
  General News: English pay-TV channels expecting 25-30% drop in revenue due to NTO impact nairrk 0 528 08-22-2019, 12:21 PM
Last Post: nairrk
  General News: SPNI, ABP News Network get MIB approval to launch Sony Marathi HD, ABP News HD nairrk 0 537 07-05-2019, 11:37 AM
Last Post: nairrk
  General News: Sony Pictures Networks India acquires media rights for World Cup Kabaddi 2019 nairrk 0 488 06-25-2019, 06:35 PM
Last Post: nairrk
  General News: Sony Yay! ropes in Korum Mall as happiness partner for summer camp nairrk 0 537 05-18-2019, 07:23 AM
Last Post: nairrk
  General News: Sony acquires exclusive archery broadcast rights for Indian sub-continent nairrk 0 477 05-10-2019, 06:41 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement