03-10-2010, 10:42 AM
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NEXT BIG TREND: Masaru Tamagawa (left), Managing Director of Sony India, and a model
NEXT BIG TREND: Masaru Tamagawa (left), Managing Director of Sony India, and a model
NEW DELHI: Sony on Tuesday introduced 3D TV in India, which would prove to be the next big trend in the evolution of multimedia entertainment. Based on new LED technology, the new range of TVs is also compatible with Internet and the company has exclusive tie-ups with some of the content providers like ‘Youtube' to provide videos and clips.
“Indian consumers today have become all the more technology savvy and with the launch of new technologies like 3D, Internet TV and LED, we want to ensure that they get nothing but the best,” said Sony India Managing Director Masaru Tamagawa. The company also announced the launch of new models under the popular Bravia brand, priced between Rs. 45,900 and Rs. 3.50-lakh.
“Sony is confident that it will be able to achieve the targets based on three strong pillars of technology, picture quality and design. We plan to usher new heights in the LCD TV segment with plans to capture 30 per cent of the total market share,” Mr. Tamagawa said. Last year, Sony sold more than four-lakh units of Bravia in India and this year it hopes to double its sales. The total market for LCDs in the country is around 16-lakh units and is expected to grow up to 27-lakh units by the end of the current financial year.
Sony India has also planned a Rs. 1,800-crore investment in the next one year on marketing and promotional activities to create awareness about its products. “We have invested over Rs. 700 crore in promoting the Bravia range of flat panel display TVs, which contribute more than one-third of the total turnover of Rs. 3,500 crore in India,” he added. The company also plans to double its dealer network from 2,500 now.
Source: The Hindu
“Indian consumers today have become all the more technology savvy and with the launch of new technologies like 3D, Internet TV and LED, we want to ensure that they get nothing but the best,” said Sony India Managing Director Masaru Tamagawa. The company also announced the launch of new models under the popular Bravia brand, priced between Rs. 45,900 and Rs. 3.50-lakh.
“Sony is confident that it will be able to achieve the targets based on three strong pillars of technology, picture quality and design. We plan to usher new heights in the LCD TV segment with plans to capture 30 per cent of the total market share,” Mr. Tamagawa said. Last year, Sony sold more than four-lakh units of Bravia in India and this year it hopes to double its sales. The total market for LCDs in the country is around 16-lakh units and is expected to grow up to 27-lakh units by the end of the current financial year.
Sony India has also planned a Rs. 1,800-crore investment in the next one year on marketing and promotional activities to create awareness about its products. “We have invested over Rs. 700 crore in promoting the Bravia range of flat panel display TVs, which contribute more than one-third of the total turnover of Rs. 3,500 crore in India,” he added. The company also plans to double its dealer network from 2,500 now.
Source: The Hindu
