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Sony introduces 3D TV in India
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#1
[Image: 2010031056381701.jpg]
NEXT BIG TREND: Masaru Tamagawa (left), Managing Director of Sony India, and a model

NEW DELHI: Sony on Tuesday introduced 3D TV in India, which would prove to be the next big trend in the evolution of multimedia entertainment. Based on new LED technology, the new range of TVs is also compatible with Internet and the company has exclusive tie-ups with some of the content providers like ‘Youtube' to provide videos and clips.

“Indian consumers today have become all the more technology savvy and with the launch of new technologies like 3D, Internet TV and LED, we want to ensure that they get nothing but the best,” said Sony India Managing Director Masaru Tamagawa. The company also announced the launch of new models under the popular Bravia brand, priced between Rs. 45,900 and Rs. 3.50-lakh.

“Sony is confident that it will be able to achieve the targets based on three strong pillars of technology, picture quality and design. We plan to usher new heights in the LCD TV segment with plans to capture 30 per cent of the total market share,” Mr. Tamagawa said. Last year, Sony sold more than four-lakh units of Bravia in India and this year it hopes to double its sales. The total market for LCDs in the country is around 16-lakh units and is expected to grow up to 27-lakh units by the end of the current financial year.

Sony India has also planned a Rs. 1,800-crore investment in the next one year on marketing and promotional activities to create awareness about its products. “We have invested over Rs. 700 crore in promoting the Bravia range of flat panel display TVs, which contribute more than one-third of the total turnover of Rs. 3,500 crore in India,” he added. The company also plans to double its dealer network from 2,500 now.

Source: The Hindu

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#2
Sony set to launch 3D TVs in June, rivals Samsung

Sony Corp will launch 3D televisions in June, entering an increasingly crowded market that is betting the revolutionary TV will become the next hot product in the electronics industry.

The maker of Bravia flat TVs hopes 3D models to make up 10 percent of more than 25 million LCD TVs it aims to sell in the next financial year.

Sony’s Chief Executive Howard Stringer holds high hopes of a shift to 3D as it will likely give a boost to many of its business operations, which range from TVs, digital cameras and Blu-ray DVD players to video games. "Sony is a formidable competitor to Samsung because it is leading the game industry. It will likely be ardent game players who will first buy 3D TVs as an early adopter," said Alex Oh, an analyst at Hanwha Securities in Seoul.

"In that sense, Sony, which is envisioning a comprehensive entertainment company, will take advantage of its game business, contents and movies, compared with Samsung and LG which remain focused on hardwares." Behind industry leader Samsung Electronics Co Ltd, Sony is vying with LG Electronics Inc for the position as the world’s No.2 flat TV maker. The maker of the PlayStation 3 game console plans to release 3D game software around June in time for TV launch.

Last month, Samsung started offering 3D TVs in South Korea and said it would launch them globally this month with the aim of selling at least 2 million 3D TVs this year. Panasonic Corp, the fourth-largest, plans to launch its 3D TVs in the United States on Wednesday and says it will cooperate with top U.S. electronics retailer Best Buy Co in promoting them.

Many TV makers hope the new technology will be as big a boost for the industry as the transition to color TVs from black and white. However, some analysts noted many consumers have only just unboxed new high-definition TV screens, making them unwilling to spend on another upgrade any time soon. Sony will begin selling 3D TVs in Japan on June 10 and plans to launch in the overseas market around the same time.

The electronics and entertainment conglomerate expects a model with a 46-inch screen to sell for 350,000 yen ($3,875) including two pairs of 3D glasses, a 52-percent premium over its latest regular LCD TV with a comparable screen size.

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#3
Good news 4 Sony
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