06-02-2010, 05:30 PM
<img style="float:left; margin: 0px 10px 0px 0px ;" src="http://www.khabarmedia.com/img/newsimages/thumbimage/Pictures90.jpg"/>Music channels are back on the agenda for leading television broadcasters, which are planning to start them in Hindi and regional languages.
Multi Screen Media Pvt. Ltd (MSM), which operates general entertainment channel Sony, is planning a Hindi music channel,the new venture has not been formally announced.
Three senior executives at different advertising agencies said MSM had shared its music channel plan with them. The executives added that 9XM, the Hindi music channel promoted by venture capital firm New Silk Route Advisors Pvt. Ltd, was also gearing up to launch music channels in regional languages, including Bhojpuri and Bengali. The INX Media Pvt. Ltd spokesperson declined to comment on the company’s plans.
Music channels are low-cost operations with the ability to attract advertising. Punitha Arumugam, chief executive, Madison Group, estimates music TV advertising to be Rs200-300 crore a year. Media industry experts say segment leaders make between Rs30 crore and Rs60 crore a year, with broadcasters tapping into the music promotion budgets of Rs2-3 crore a film for big Bollywood releases.
Navin Shah, founder of Entertainment Media Communications Solutions and former chief executive of Percept P9, the entertainment arm of Percept Ltd, said that typically, TV channels sign agreements with music labels for fixed or unlimited airings through the year.
“They spend Rs2.5-3 crore on acquisition of such content, while a single season of a celebrity-based show on a GEC (general entertainment channel) could cost around Rs20 crore and the television rights to a film could be Rs9-10 crore,” Shah said, explaining the programming cost advantage of a music channel.
Multi Screen Media Pvt. Ltd (MSM), which operates general entertainment channel Sony, is planning a Hindi music channel,the new venture has not been formally announced.
Three senior executives at different advertising agencies said MSM had shared its music channel plan with them. The executives added that 9XM, the Hindi music channel promoted by venture capital firm New Silk Route Advisors Pvt. Ltd, was also gearing up to launch music channels in regional languages, including Bhojpuri and Bengali. The INX Media Pvt. Ltd spokesperson declined to comment on the company’s plans.
Music channels are low-cost operations with the ability to attract advertising. Punitha Arumugam, chief executive, Madison Group, estimates music TV advertising to be Rs200-300 crore a year. Media industry experts say segment leaders make between Rs30 crore and Rs60 crore a year, with broadcasters tapping into the music promotion budgets of Rs2-3 crore a film for big Bollywood releases.
Navin Shah, founder of Entertainment Media Communications Solutions and former chief executive of Percept P9, the entertainment arm of Percept Ltd, said that typically, TV channels sign agreements with music labels for fixed or unlimited airings through the year.
“They spend Rs2.5-3 crore on acquisition of such content, while a single season of a celebrity-based show on a GEC (general entertainment channel) could cost around Rs20 crore and the television rights to a film could be Rs9-10 crore,” Shah said, explaining the programming cost advantage of a music channel.
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