Advertisement


Advertisement

Thread Rating:
  • 5 Vote(s) - 2.8 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Sony plans to launch a music channel
Advertisement
#1
<img style="float:left; margin: 0px 10px 0px 0px ;" src="http://www.khabarmedia.com/img/newsimages/thumbimage/Pictures90.jpg"/>Music channels are back on the agenda for leading television broadcasters, which are planning to start them in Hindi and regional languages.

Multi Screen Media Pvt. Ltd (MSM), which operates general entertainment channel Sony, is planning a Hindi music channel,the new venture has not been formally announced.

Three senior executives at different advertising agencies said MSM had shared its music channel plan with them. The executives added that 9XM, the Hindi music channel promoted by venture capital firm New Silk Route Advisors Pvt. Ltd, was also gearing up to launch music channels in regional languages, including Bhojpuri and Bengali. The INX Media Pvt. Ltd spokesperson declined to comment on the company’s plans.

Music channels are low-cost operations with the ability to attract advertising. Punitha Arumugam, chief executive, Madison Group, estimates music TV advertising to be Rs200-300 crore a year. Media industry experts say segment leaders make between Rs30 crore and Rs60 crore a year, with broadcasters tapping into the music promotion budgets of Rs2-3 crore a film for big Bollywood releases.

Navin Shah, founder of Entertainment Media Communications Solutions and former chief executive of Percept P9, the entertainment arm of Percept Ltd, said that typically, TV channels sign agreements with music labels for fixed or unlimited airings through the year.

“They spend Rs2.5-3 crore on acquisition of such content, while a single season of a celebrity-based show on a GEC (general entertainment channel) could cost around Rs20 crore and the television rights to a film could be Rs9-10 crore,” Shah said, explaining the programming cost advantage of a music channel.

click for more..
Reply
Thanks given by:
Advertisement
#2
Very good news for the Bengali & Bhojpuri language speaking people
Reply
Thanks given by:
#3
HI,
I THINK ITS LATE BUT GOOD THINKING.SONY MUST WORK ON IT.
Reply
Thanks given by:
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Prasar Bharati launches new channel DD Retro nairrk 0 431 04-13-2020, 02:23 PM
Last Post: nairrk
  General News: Star India defers launch of five channels nairrk 0 494 04-11-2020, 06:55 PM
Last Post: nairrk
  General News: MIB grants another TV channel licence to Sitaram Agrawalla’s Sarthak Music nairrk 0 402 04-08-2020, 09:57 AM
Last Post: nairrk
  General News: Tamil movie channel Zee Thirai launches on Singapore’s Starhub nairrk 0 380 03-25-2020, 06:45 PM
Last Post: nairrk
  General News: MIB grants 16, revokes nine TV channel licences in Feb-Mar nairrk 0 366 03-04-2020, 02:30 PM
Last Post: nairrk
  General News: Sun TV Network to launch Marathi GEC once Sun Bangla breaks even nairrk 0 356 02-24-2020, 02:00 PM
Last Post: nairrk
  General News: Dedicated news channel for children launches on YouTube nairrk 0 376 02-04-2020, 11:20 PM
Last Post: nairrk
  General News: Star to bring multiplex strategy to small screen with launch of Star Gold 2 nairrk 0 354 01-29-2020, 02:58 PM
Last Post: nairrk
  General News: ZEEL to launch a Bhojpuri movie channel Zee Biskope on 14th January nairrk 0 389 01-10-2020, 09:32 AM
Last Post: nairrk
  General News: ZEEL to launch Tamil movie channel on 19 Jan nairrk 0 375 01-09-2020, 09:45 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement