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Sony to air Indian Idol post IPL
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MUMBAI: Sony Entertainment Television is readying to launch the fifth edition of its marquee property Indian Idol, post IPL

Promotional activities for Indian Idol 5 has already begun with ex-Indian Idol contestants travelling to various cities to promote the show. Auditions for the show begin in March.

Sony has got FremantleMedia to co-produce the show for it along with Wizcraft. While Fremantle will look after the creative side of the content, Wizcraft will provide the logistics support.

This will be Fremantle's first production project after it set up an India office. Says FremantleMedia India MD SK Raj Barua, “India continues to be a popular destination for many of FremantleMedia's international hit formats, and we're delighted to be launching our on-ground production operations in the country with Indian Idol 5, which is one of our biggest brands. We are very pleased to be working with strong partners like Sony and Wizcraft.”

For the last three seasons, Indian Idol was being produced by Miditech.

Meanwhile, SET is trying to strengthen its weekday prime time. The channel will launch a new fiction property, Godh Bharai, from 1 March. Produced by Sphere Origin, the half-hour show will air from Monday-Thursday at 7.30 pm. Currently the channel airs repeats of old-monk C.I.D in the 7.30 pm band.

Source: Indiantelevision.com

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