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Star CJ Alive launches officially in New Delhi
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<img style="float:left; margin: 0px 10px 0px 0px ;" src="http://www.mediamughals.com/images/news/Star-CJ-Alive.jpg"/>Star CJ Network's new shopping channel 'Alive' that went on air from August 1st was launched in New Delhi in an official ceremony at The Imperial today. Paritosh Joshi (CEO, Star CJ Network India Pvt. Ltd.) along with Sanjeev Sethi (President & Chief Financial Officer) and Hu Gyun (COO, CJ) briefed media persons regarding the details of channel.

The shopping channel initiated the launch with a lucky draw and grabbed the attention of people in the opening ceremony itself. Paritosh Joshi started his presentation by stating the drawbacks and negative points of conventional method of shopping. Demonstrating the hassles of traditional shopping with the help of several advertisements and AVs, he said, "We are trying to write a brand new and unique script of shopping on Television."

He presented different versions of satisfied customers, vital statistics collected through survey conducted among consumers regarding several categories such as payment options, accuracy of information about the product, delivery methods, packaging, Call Centre people's conduct etc.

He also put forward the tracking study of consumer behavior done by the channel for last l10 months in which it was preparing for a 24-hour launch (During the period, the content was available in two slots of 4 hours each on TV).

Joshi further explained about the diversity of products his channel carries ranging across electronic consumer appliances, fashion, IT & Mobile, Apparel and accessories, cosmetics, education and many more.

"We are heading towards catering the shopping requirements of our customers with a motto of 'empowering lifestyles' and facilitating them with vast variety of qualitative products." said Joshi. He further added, "We receive 80% audience satisfaction rate on logistics front as the product is delivered within two and a half days of placing the order."

"We have 99.95% call answering and will try to eradicate the drop call numbers completely. Also, the channel has a full fledged broadcasting studio, equipped with all the necessary facilities to control the quality of content in the heart of Mumbai."
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