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Star News partners with One97 to launch SMS News alert service
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#1
Star News, part of the MCCS group, has partnered with One97 to launch various services on the mobile platform.

Under the tie-up, the first service to launch is an sms subscription news service, operational with three operators - Airtel, BSNL and Reliance.


Says Star News head - new media business L Ramamkrishnan, "In keeping with our vision, we would like to keep our viewers updated with the latest news through all possible media. Mobile platform is a step in that direction. We believe services like this would bring our channel more close to the customers and enhance our branding and revenues."


Through these services, Star News aims to proactively reach its viewers with the latest news with an aim to increase interactivity with them and enhance interest in programmes.

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#2
Good news.they are charging 1rs/day for sms alert.
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