Advertisement


Advertisement

Thread Rating:
  • 12 Vote(s) - 2.83 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Star Plus all set for brand makeover
Advertisement
#1
Mumbai: Star Plus, the flagship channel of Rupert Murdoch-owned broadcast network Star India, is set for its first brand rejig in India.

The makeover will include a new logo in red, in place of the current blue, say sources. The new identity is likely to be unveiled on June 12.

Star India officials, including CEO Uday Shankar, declined comment on the issue. A spokesperson said, “As a channel, Star Plus is constantly evolving to provide a superlative television experience to our viewers. We will make an announcement of the significant changes at the appropriate time.” A senior official at Star Plus, who didn’t wish to be named, said: “Last year, Star World and Star Movies went through a brand transition, where we introduced new logos for these channels. Following the same trail, Star Plus will now have a new logo. However, Star Plus’ graphical representation will be completely different from these two.”

“This exercise was long due for Star Plus. We have been around for 10 years. It is important for us to keep pace with changing times. It is important to refresh,” he added.

<img style="float:left; margin: 0px 10px 0px 0px" src="http://static.expressindia.com/expressindia/newpic/freshx.jpg" />He also added that Star One will also go through a complete revamp soon. The channel, which was at one time positioned as a comedy and light-hearted channel, has completely lost direction, mostly because of internal changes and lack of proper leadership.

To shore up content, the channel is slated to introduce a slew of new shows. The focus will be on fiction shows.

It has patched up with old associate Balaji Telefims and will launch new programm soon. Balaji used to be the exclusive content partner of Star Plus for many years. The duo ruled the general entertainment channel space with shows like Kyuki Saas Bhi Kabhi Bahu Thi and Kahani Ghar Ghar Ki for nearly six years.

Star Plus also has 25.99% stake in Balaji, which it exited in 2008 and dissolved the joint venture through which they were supposed to launch television channels in South India.

The channel will launch a new show titled Tere Liye from the Balaji stable from June 14 at the 10 pm time-band.

Source

Reply
Thanks given by:
Advertisement
#2
Brand makeover is necessary but some essentials like logo, colour should not be changed as they frame a perpetual identity in the minds of prospects as well as existing users.
Reply
Thanks given by:
#3
Star Plus new branding & logo revealed ...for more information go to http://media247.co.uk/bizasia/newsarchiv...ew_b_1.php
Reply
Thanks given by:
#4
Quote:<img style="float:left; margin: 0px 10px 0px 0px ;" src="http://media247.co.uk/bizasia/newsarchive/images/starplus_newlogo001.jpg"/>



As exclusively revealed on BizAsia.co.uk last month, Star Plus has undergone a revamp with a fresh new feel to the channel.

The new look consists of new graphics and a new logo to coincide with the channel's tenth year on-air in India.

As shown in our exclusive peek below, the logo has changed from blue to red. According to sources this is to give the channel a warmer feel and a closer connect to its viewers.

Reply
Thanks given by:
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Star India defers launch of five channels nairrk 0 504 04-11-2020, 06:55 PM
Last Post: nairrk
  General News: Star Sports 1 Tamil launches programming initiative nairrk 0 360 04-08-2020, 10:03 AM
Last Post: nairrk
  Update: MIB approves name change applications of Star, TV18, Softline, Pen Studios nairrk 0 450 03-05-2020, 10:40 AM
Last Post: nairrk
  General News: Star Movies to premiere ‘Alita: Battle Angel’ on 16 Feb nairrk 0 378 02-14-2020, 12:04 PM
Last Post: nairrk
  General News: Star to bring multiplex strategy to small screen with launch of Star Gold 2 nairrk 0 359 01-29-2020, 02:58 PM
Last Post: nairrk
  General News: Star Jalsha to launch a new music game show ‘Start Music’ nairrk 0 444 11-20-2019, 07:42 AM
Last Post: nairrk
  General News: Star Sports launches campaign for U-17 Women’s Championship nairrk 0 334 11-11-2019, 06:45 PM
Last Post: nairrk
  General News: Star Maa to launch new fiction show ‘Amekatha’ on 4 Nov nairrk 0 376 11-02-2019, 05:15 PM
Last Post: nairrk
  General News: Star India to launch animated series based on Virat Kohli starting 5 Nov nairrk 0 395 10-30-2019, 11:00 AM
Last Post: nairrk
  Update: Star launches festive offer by reducing a-la-carte price of 16 channels nairrk 0 345 10-12-2019, 07:33 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement