06-10-2010, 11:01 AM
Mumbai: Star Plus, the flagship channel of Rupert Murdoch-owned broadcast network Star India, is set for its first brand rejig in India.
The makeover will include a new logo in red, in place of the current blue, say sources. The new identity is likely to be unveiled on June 12.
Star India officials, including CEO Uday Shankar, declined comment on the issue. A spokesperson said, “As a channel, Star Plus is constantly evolving to provide a superlative television experience to our viewers. We will make an announcement of the significant changes at the appropriate time.” A senior official at Star Plus, who didn’t wish to be named, said: “Last year, Star World and Star Movies went through a brand transition, where we introduced new logos for these channels. Following the same trail, Star Plus will now have a new logo. However, Star Plus’ graphical representation will be completely different from these two.”
“This exercise was long due for Star Plus. We have been around for 10 years. It is important for us to keep pace with changing times. It is important to refresh,” he added.
<img style="float:left; margin: 0px 10px 0px 0px" src="http://static.expressindia.com/expressindia/newpic/freshx.jpg" />He also added that Star One will also go through a complete revamp soon. The channel, which was at one time positioned as a comedy and light-hearted channel, has completely lost direction, mostly because of internal changes and lack of proper leadership.
To shore up content, the channel is slated to introduce a slew of new shows. The focus will be on fiction shows.
It has patched up with old associate Balaji Telefims and will launch new programm soon. Balaji used to be the exclusive content partner of Star Plus for many years. The duo ruled the general entertainment channel space with shows like Kyuki Saas Bhi Kabhi Bahu Thi and Kahani Ghar Ghar Ki for nearly six years.
Star Plus also has 25.99% stake in Balaji, which it exited in 2008 and dissolved the joint venture through which they were supposed to launch television channels in South India.
The channel will launch a new show titled Tere Liye from the Balaji stable from June 14 at the 10 pm time-band.
Source
The makeover will include a new logo in red, in place of the current blue, say sources. The new identity is likely to be unveiled on June 12.
Star India officials, including CEO Uday Shankar, declined comment on the issue. A spokesperson said, “As a channel, Star Plus is constantly evolving to provide a superlative television experience to our viewers. We will make an announcement of the significant changes at the appropriate time.” A senior official at Star Plus, who didn’t wish to be named, said: “Last year, Star World and Star Movies went through a brand transition, where we introduced new logos for these channels. Following the same trail, Star Plus will now have a new logo. However, Star Plus’ graphical representation will be completely different from these two.”
“This exercise was long due for Star Plus. We have been around for 10 years. It is important for us to keep pace with changing times. It is important to refresh,” he added.
<img style="float:left; margin: 0px 10px 0px 0px" src="http://static.expressindia.com/expressindia/newpic/freshx.jpg" />He also added that Star One will also go through a complete revamp soon. The channel, which was at one time positioned as a comedy and light-hearted channel, has completely lost direction, mostly because of internal changes and lack of proper leadership.
To shore up content, the channel is slated to introduce a slew of new shows. The focus will be on fiction shows.
It has patched up with old associate Balaji Telefims and will launch new programm soon. Balaji used to be the exclusive content partner of Star Plus for many years. The duo ruled the general entertainment channel space with shows like Kyuki Saas Bhi Kabhi Bahu Thi and Kahani Ghar Ghar Ki for nearly six years.
Star Plus also has 25.99% stake in Balaji, which it exited in 2008 and dissolved the joint venture through which they were supposed to launch television channels in South India.
The channel will launch a new show titled Tere Liye from the Balaji stable from June 14 at the 10 pm time-band.
Source
dishplus
