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Star Plus rides new high with 445 GRPs
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Quote: Surely it has basked in its magnificence for plenty - nine years of continued leadership at the top and then salvaging its lost glory from Viacom18's Colors after a year-long gap. But never has its achievements been such a historic feat since the first season of KBC.

Star Plus, now walking the path of a new self discovery with its rebranded look, has touched a new GRP high for the week ended 19 June with 445 points in its kitty. And to differentiate it further from the Hindi GEC gang, the channel has taken an exorbitant jump of 108 points in just one week to cross the 400 fence patch and break its own record since its KBC days.

What has primarily helped Star Plus to attain this huge jump is its weekend event, Star Parivaar Awards, that attracted 55 GRPs to the channel as it delivered a TVR of 7.2. The show achieved a peak TVR of 9.9 at 9.35 pm while the red carpet delivered 2.2 TVR (7:30 pm- 8 pm).

Details in Indiantelevision.com
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