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Star Plus to strengthen 7.30 pm slot with Mitwa... from 27 May
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MUMBAI: Star Plus, which has been facing competition to its leadership position from newbie Colors and long standing Zee TV, is launching new shows to beef up its programming.

After announcing two new shows - Star Vivaah and Godrej funded Khelo Jeeto Jiyo - the channel is now ready to strengthen its early prime-time slot.

Come 27 May, Star Plus will launch Mitwa… Phool Kamal Ke, a romantic fiction show produced by BAG Films & Media Ltd.

To accomodate Mitwaa... at 7.30 pm slot, the channel will shift the ongoing comedy drama Burey Bhi Hum Bhale Bhi Hum to 7 pm. Currently, the 7 pm slot does not have any original programming.

Ruling the 7.30 pm slot is Zee TV's Choti Bahu, which recorded a peak TVR of 4.47 for the week ended 16 May. Colors, on the other hand, airs Bandhan Saat Janamon Ka at 7.30 pm, but is planning a replacement for the poorly-rated show.

The star cast of Mitwa... includes Rameshwari, Shahbaaz Khan, Nigar Khan, Swati Chitnis, Manish Wadhwa, Jitendra Vazirani, Vipra Rawal, Rudrakshi, Vikrant Rai, Deepa Parab and Shivani Gosain.


Says BAG Films & Media Ltd chairperson and MD Anuradha Prasad, "BAG Films has partnered with Star Plus to create a clutter breaking viewing experience. Mitwa... Phool Kamal Ke is an emotional journey with many surprises and interesting twists in human relationships. We hope to connect with our viewers and gain their appreciation."

Adds Star Plus GM & EVP programming Keertan Adyanthaya, "Mitwa...Phool Kamal Ke is a love story told differently in the context of caste differences. The story is bound to strike a chord with our audiences who can look forward to a story of infinite hope and great optimism."
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