Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Subscribe to Love on Your Set Top Box
MUMBAI: Big CBS Love, the diva destination from the JV between Reliance Broadcast Network (RBNL) and CBS Studios International, is launching a new ad campaign aimed at increasing awareness about digitisation and empowering consumers with information, while parallelly enabling operators to build their brand equity.
Titled 'Subscribe to Love on Your Set Top Box', the campaign launches on the back of RBNL's 'Choose Your Set-Top-Box wisely' campaign.

The four week long campaign will use print, television, OOH and digital mediums.
The message of the campaign is that viewers should not miss the Divas and subscribe to the channel. The Divas the channel is referring to are- Sarah Jessica Parker (Sex and the City), Tyra Banks (America's Next Top Model), Sarah Michelle Gellar (Ringer), Oprah Winfrey and Priyanka Chopra (India's first Glam Diva).

Big CBS Networks business head Vishal Rally said, "Big CBS Love is all set to make the most from digitisation. Targeted at the upwardly mobile urban women audiences we have tailored our programming to offer what appeals to our audiences, making it the Diva Destination. With 'Subscribe to Love on Your Set Top Box', we want to further awareness and ensure audiences are equipped to make the right choice when choosing their channels and DTH operators, so they don't miss out on their favourite Divas!"
Big CBS Love is distributed as part of RBNL's seven channel bouquet which also includes Big CBS Prime, Big CBS Spark, Big Magic, Spark Punjabi, Bloomberg UTV, and soon to be launched Big RTL Thrill.

1. BIG CBS Prime, a male skewed premium entertainment Channel (male 15+, SEC A, 7 metros)

2. BIG CBS Love, the first ever international women’s entertainment channel (female 15+, SEC A, 5 metros)

3. BIG CBS Spark, the first ever International youth Channel (4-24, SEC A, 7 metros)

4. BIG MAGIC, a variety entertainment Channel for the Hindi heartland (CS 4+ MP, UP,Bihar)

5. Spark Punjabi, the country’s first international Punjabi Channel (CS 4+,Punjab, 1mn+)

6. BIG RTL Channel in the action space

7. BloombergUTV,India’s premier Business news channel (male 25+, SEC A, 7 metros)

Thanks given by:

Possibly Related Threads...
Thread Author Replies Views Last Post
  Help: BIG CBS Love And BIG CBS Sprak Logos greatsadiq 0 1,794 11-29-2010, 09:19 PM
Last Post: greatsadiq
  Shifting loyalties: GECs love interest in Rajasthan, UP and Bihar Mr.Bhat 0 980 12-09-2009, 06:40 PM
Last Post: Mr.Bhat
  Love Ne Mila Di Jodi is gearing up for another romantic journey Mr.Bhat 0 1,853 11-30-2009, 08:19 PM
Last Post: Mr.Bhat
  Big Boss-3, with first love story on the go Mr.Bhat 1 906 10-13-2009, 05:46 PM
Last Post: Ananya
  Sumit Soni enters Love Ne Mila Di Jodi Ananya 0 1,051 10-01-2009, 11:17 AM
Last Post: Ananya

Forum Jump:

Users browsing this thread: 1 Guest(s)