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Subscription television in Asia Pacific now reaches more homes than the rest of the world (ROW) combined.
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The Cable & Satellite Broadcasting Association of Asia (CASBAA) has published new data for subscription TV penetration across the Asia Pacific. According to CASBAA, there are now 326 million pay-TV homes in the Asia-Pacific region. This is a growth of 26 million homes in 2009, representing an increase of 8.66% over last year.

According to CASBAA estimates, backed by global data, subscription television in Asia Pacific now reaches more homes than the rest of the world (ROW) combined. Digital pay-TV subscription households now account for over 115 million homes. "These are very encouraging figures," said Simon Twiston Davies, the CEO of CASBAA. "Much of the digital promise of the last five years is now being delivered."

The figures were declared during CASBAA's conference in Hong Kong in early November.

18 NEW PAY TV PLATFORMS

In the past 1 year, there has been - not only an increase in the number of pay TV subscribers, but 18 new pay platforms have commenced operations during the year. These new players are geographically dispersed across most of the Asian Pacific countries. The new pay operators in 2009 were : Hikari TV (Japan); Korea Telecom and SK Telecom (Korea); Cignal (PLDT), G-Sat (Global Destiny), PLDT/Smart (MyTV) (Philippines); Aora-TV and Okevision (Indonesia); Top Up TV (Next Step Co.) (Thailand); VSTV (VTV/Canal Overseas), VTC (HD channels), HTV (Ho Chi Minh TV), FPT Telecom and VNPT (Vietnam National Posts & Telecom) (Vietnam); Telecom Malaysia (Malaysia); Reliance, Videocon and Bharti Airtel (India).

They represent diverse media platforms such as IPTV, DTV and digital Cable TV.

Overall digital penetration in the Asia Pacific region averages to 35% across 14 markets.

For more details CLICK HERE

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