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Sun Direct launches its video on demand (VOD) service in Hindi
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Sun Direct TV Private Limited, the second largest direct-to-home (DTH) service provider is rolling out its Video on Demand (VOD) in Hindi on its DTH platform. The first movie in the offering is the latest blockbuster movie 'KARTHIK CALLING KARTHIK'.

Hindi being the largest movie industry in the country, this is a gift to the Hindi movie loving people allowing them to catch the latest Bollywood movie from the comfort of their homes. The Movie is comfortably priced at Rs 25 with flexible show timing of three shows a day spread over two days, to start with on April 10th and April 11th 2010. The customer can book for their shows either through SMS or telephone and view the movie throughout the day.

Speaking on the occasion Mr. Tony D’Silva, COO of Sun Direct said "With the lifespan of films in theatres reducing to an average of two to three weeks and piracy eating away the revenues, direct-to-home (DTH) platform on television will emerge as an attractive alternative for production houses. New movies on DTH can be effectively leveraged between the theatre release and CD/DVD launch, making it a win-win scenario for all the parties including the subscribers and an additional revenue stream for the DTH platform."

There's usually a two months gap between a movie in a theatre and it being available on CD/DVD’s. Once a subscriber pays for a Video on demand, it can be viewed for any of the shows on the next two days by the entire family.

With this launch Sun direct continues its aggressive and proactive marketing initiatives; earlier, they had launched India’s first HD services nationally and VOD in Telugu and Tamil. Sun Direct is a defacto leader in the South Indian DTH market and adds the maximum number of all new DTH connections with the fastest growing subscriber base in excess of 5.3 million subscribers. Sun Direct is far ahead in the race of the Direct- to – Home industry with its innovative technology, value for money pricing, attractive bundling of packages that appeal at every segment of the customer chain.

Source: afaqs!

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