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Sun Direct launches metro pack for urban consumers
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MUMBAI: Sun Direct has announced a new Metro pack to expand its customer base in the urban areas. With the metro pack, which is targeted at the “cosmopolitan urban class”, the company is hoping to increase the average revenue per user (ARPU). At present, Sun Direct’s ARPU stands at the lowest at Rs 90. The metro pack is priced at Rs 1490 for six months. The channels would be part of a premium pack. Metro pack is bundled with channels of regional flavor, the company said.

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