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Sun Direct mantra: Be regional, think national
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Its ad-jingle “Tan tana tann” has come true all the way. Sun Direct DTH has become the second largest direct-to-home (DTH) satellite TV operator in the country. There are presently around 20 million DTH subscribers in the country and Sun has managed to capture more than 25 per cent of the pie with a customer base of 5.3 million. It has moved ahead of Tata Sky, lagging only Dish TV in the pecking order.

Sun Direct mantra: Be regional, think national

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