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Sun TV Network announces a new distribution organization
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#1
Sun TV Network announced that it will restructure its distribution business and team with the creation of two verticals.

One focused on managing the South Indian operations and the International business and the second focused on expanding the SUN TV bouquet into the North, West and Eastern Markets of India.

The key focus of this new organization is to distribute the Sun television channels in India and Internationally via all fixed networks including cable, DTH, IPTV, HTTS and MMDS.

Sun TV also announced the appointment of two senior distribution professionals who would manage these business units namely Mohammed Mujeebuddin and Jawed Akthar respectively.

The company made this announcement during the trading hours today, 22 December 2009.

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#2
Sun TV Network will restructure its distribution business and team with the creation of two verticals one focused on managing the South Indian operations and the international business and the second focused on expanding the Sun TV bouquet into the north, west and eastern markets of India.

The company in a BSE filing said that the focus of this new organisation was to distribute the Sun television channels in India and internationally via all fixed networks including cable, DTC, IPTV, HITS and MMDS.

“This is a very important initiative for us in the distribution platform business and is being created with the vision of better leveraging our very successful television brands across the country and internationally, the content assets and resources of Sun TV Network, will enable us to continue to thrive in an ever-changing media landscape.

Consumers of all of our products - on screens large and small - will have the benefit of enhanced content and experiences, delivered to them in new and better ways as a result of this initiative. It also signals our deep commitment to drive greater growth from subscription revenues,” Kalanithi Maran, chairman and managing director, Sun TV Network.

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#3
MUMBAI: Southern broadcasting major Sun TV Network is restructuring its distribution business to expand its footprint across the globe via all fixed networks including cable, direct-to-home and internet protocol television, HITS and MMDS.

Sun will create two verticals. While one will manage the South Indian and international business, the other will focus on the expansion of Sun TV bouquet into the north, west and eastern markets of India.

Earlier, Indiantelevision.com had reported that Sun TV would be entering into the distribution of television channels business along the lines of Star Den, Zee Turner and MSM Discovery.

"This is an important initiative for us in the distribution platform business and is being created with the vision of better leveraging our television brands across the country and internationally. The initiative will benefit consumers of all our products and signals our deep commitment to drive greater growth from subscription revenues,” said Sun TV Network chairman and MD Kalanithi Maran.

Sun TV also announced the appointment of two senior distribution professionals - Mohammed Mujeebuddin and Jawed Akhthar – to manage these business units.

Among the new appointments, Mujeebuddin will head the South India and international operations of the company. He comes with over 15 years of experience with the cable and broadcasting industry.

Prior to Sun, he was with Star Den Media Services as EVP, where he was heading the sales function nationally.

Akhtar, on the other hand, will head the North, East and Western India operations. He comes with more than 20 years of experience in channel distribution, subscription and the cable industry.

Earlier, Akhtar was associated with Star TV group for more than 13 years where he was EVP - distribution, managing Star's all India cable distribution business. His last assignment was with WWIL/Zee Group as EVP.

The company also said that it is excited in building a robust channel distribution platform. “The vision is to incorporate the best practices to create a platform of premium content, which adds value to the entire distribution chain," the company said.

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