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Sun TV Network is one of the largest television company
Sun TV Network is one of the largest television and radio entertainment companies having a singular dominant presence down the South. At present the company has a portfolio of 20 channels across four south Indian languages— Sun TV (Tamil), Gemini TV (Telugu), and Udaya TV (Kannada) and Surya (Malayalam) covering six genres—general entertainment, news, music, films, kids and comedy. The company also has interest in film distribution, direct to home (DTH) and radio business.

It recently formed a joint venture distribution company with Network 18 called Sun 18 that would distribute 33 channels across cable, DTH, and IPTV among others mediums. This distribution arm would help secure company entry in a big into the northern market and going forward it would definitely boosts the company’s analogue and DTH revenues. In addition to this, the company since the June 2010 quarter would have all its channels transit from ‘free to air’ to ‘pay’ mode.

This would enhance its topline going forward as Sun Network enjoys high loyalty of subscribers down the South and an increasing base of subscribers on a pan-India basis. In fact, on a year on year basis, the company saw an 84% increase DTH subscription revenues to `68 crore. This shows that the company is able to boost its subscriber base and going forward the high subscriber loyalty factor would continue to drive its topline.

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