Advertisement


Advertisement

Thread Rating:
  • 5 Vote(s) - 2.8 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Sun TV to see pay revenue boost from DTH
Advertisement
#1
MUMBAI: Pay-TV income from DTH will outpace cable in broadcaster Sun TV Network's revenue mix as it eyes a paying subscriber universe of 6.25 million for its channels by March-end 2010.

Sun expects pay-TV revenue to scale up from Rs 2.15 billion in FY'09 to Rs 3.20 billion this fiscal. "While income from cable should touch Rs 1.45 billion, DTH should make up for the remaining amount," a source in the company says.

Income from DTH stood at Rs 840 million for FY'09, with Rs 360 million coming from the fiscal's fourth-quarter. Subscription income from cable TV, on the other hand, was higher at Rs 1.31 billion.

"Pay revenue from DTH is still behind cable, but it is growing at a brisker pace. We made Rs 840 million from DTH in a total pay-TV income of Rs 2.15 billion for FY'09," adds the source.

Sun TV had a paying subscriber base of 4.37 million from DTH by March-end 2009 for its channels. "The ARPU is at Rs 26. Of the total DTH subscribers for our channels, 60 per cent comes from Sun Direct," says the source. Sun Direct is a direct-to-home company privately held by Sun TV promoter Kalanithi Maran with Malaysia-based Astro as a 20 per cent equity partner.

Sun TV is expecting a 12-15 per cent growth in advertising revenue for FY'10.

The company posted a revenue of Rs 10.39 billion for the fiscal ended 31 March 2009, an important milestone for a regional broadcaster. Income from operations for the corresponding period of the previous year was Rs 8.70 billion, signifying a 19.48 per cent year-on-year jump.

Reply
Thanks given by:
Advertisement
#2
Nice info sathish...
But just a quick question, is it in any way gonna help US... the end users... :-)

I know its not something in our hands... but just an anxiety.. he he.. :omg:

thanks.
Today is the tomorrow you worried about yesterday.. for tomorrow never comes.. live today!!!
Reply
Thanks given by:
#3
No it wont help normal customers like us. It only benefit Sun tv.:devil1::aggressive1:
Reply
Thanks given by:
#4
(06-30-2009, 09:35 AM)vln_arun Wrote: No it wont help normal customers like us. It only benefit Sun tv.:devil1::aggressive1:

You are Right, Brother...
கந்தல் ஆனாலும் தாய் மடி போல் ஒரு சுகம் வருமா.....வருமா...
சொர்க்கம் சென்றாலும் சொந்த ஊர் போல் சுதந்திரம் வருமா.... வருமா ...
Reply
Thanks given by:
Advertisement




Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement