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Suvarna bets on mythology for 10 pm slot
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Quote:Star’s Kannada channel Suvarana is set to launch a half-hour historical cum mythological mega-series, Guru Raghavendra Vaibhava, come 21 June. The show will be aired from Monday to Friday at 10 pm.

Each episode will be repeated daily at 9 am and also on a vertical slot from 9am to 12 noon on Sundays. The channel plans to run 260 to 300 episodes of the serial.

Said Star India President (south) Jagdish Kumar, “Suvarna has been presenting quality programming and has become synonymous with fresh concepts and innovation. Also, our success with our series on Shree Shirdi Sai Baba on our main Hindi GEC is one of the reasons for telecasting a mythological serial during primetime."

Added Suvarna business head Anup Chadrsekhar, "We have done a dipstick study looking at the power cuts in rural Karnataka during the daytime. Also, we have noticed a weakness in all our competitors' programming during the 10 pm slot. Guru Raghavendra is a revered saint throughout Karnataka across all castes and communities. We hope to capture the audience’s attention through a serial on him."

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