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Suvarna to air 'Halli Hyda Pyteg Banda' from 23 Aug
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BANGALORE: Star’s Kannada offering Suvarna will be airing a reverse sequel of its very popular Pyte Hudigir Halli Lifu (City Girl Village Life). The one-hour show will be aired from Monday to Friday at 8 pm from 23 August. The new show is ‘Halli Hyda Pyeteg Banda’ (Tribal lad has come to the city).

Unlike the previous show which had 10 city girls roughing it out in the village, the new reality show will have eight tribal boys coming to the city with eight city girls as trainers and guides. Suvarana has planned 40-50 episodes over a eight-ten week span.

To rake in audience interest and connect with ‘Halli Hyda Pyeteg Banda’ four of the participants from ‘Pyte Hudigir Halli Lifu’ will be among the guides for the tribal boys. Suvarna has roped in two time Filmfare award winner Radhika Pandith as the main anchor and judge for the show and noted dancer and actor Akul Balaji as the episode anchor.

“Audiences had got fatigued with Kannada programming and viewership was going down. We at Star wanted to reverse this trend and get more eyeballs from audiences here. With that in mind, we have come up with very innovative and Indian programming. With ‘Pyte Hudigir Halli Lifu’, this worked very well and we had around five million viewers watching the all day final of the show and managed to garner a channel share of 30 per cent on that day. We hope to replicate, even grow that share with ‘Halli Hyda Pyeteg Banda’’, said Star India President (South) Jagdish Kumar.

“Most of the serials on Kannada GECs target the female audience of age 35 plus. We at Suvarna thought that we should target younger and fresher audiences. When we were airing ‘Pyte Hudigir Halli Lifu’, we had around one million viewers sampling it daily, and this included the 15 to 25 age group audiences. Today our channel is a family channel watched by audiences of all ages. We hope to make ‘Halli Hyda Pyeteg Banda’ even bigger”, said Suvarna Business Head Anup Chandrasekharan.

The company is in discussions with a number of sponsors for ‘Halli Hyda Pyeteg Banda’ – two FMCG players and three telecom operators - revealed Chandrasekharan.

Source: Indiantelevision.com

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