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TEN Cricket channel will be for Rs 35 /- per month
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<img style="float:right; margin: 0px 0px 0px 10px;" src="http://scatmag.com/sept10_pic/tencricket_logo.jpg"/>Zee Entertainment Enterprises Ltd (Zeel) has priced Ten Cricket at Rs 35.45 and is banking on the India-South Africa series to push the distribution of its newly launched cricket channel across cable networks and DTH service providers. "We will have three months to seed the boxes before the South Africa series starts. That is good enough time to get the connectivity up," says Zeel sports business CEO Atul Pande.

India will play three Tests, five ODIs and one T20 match against South Africa in December, an itinerary that gives the channel enough spread to push distribution across networks.

The South African series will provide 21 days of live cricket. " The matches will be played on prime time viewing hours," says Pande.

The proposed price tag of Rs 35 is not likely to be accepted easily by Cable MSOs and DTH operators. By launching a new channel, TEN Cricket is free to price the new channel as it pleases, without any TRAI price cap. "We were under-priced on the distribution platform as compared to our competitors. So there was room for us to launch Ten Cricket," said Pande. he hopes the channel will establish a reach of 6.5 million homes once its STBs have been seeded.

Ten Cricket will have 55 days of live cricket this calendar year. There will be five Test matches, 25 ODIs and 5 T20s.

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