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TIMES NOW unsurpassed for 6 months in a row
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TIMES NOW has achieved superior levels of success as it remains unsurpassed for 6 months in a row. In 2009 TIMES NOW has remained the No.1 English news channel month-on-month for all the 6 months reported by TAM in both CS M25+ AB & CS 15+ audiences in 1mn+ markets.

“Consistency in performance is a mark of a true champion. TIMES NOW with its consistent performance has lived up to the expectations of viewers and Advertisers alike”, said Sandeep Sharma, Sr. Vice President - Marketing & Sales while commenting on this feat.

The last 6 months have witnessed the redefining of the English news category with an unprecedented polarization of the viewership in favour of TIMES NOW. Continuing its distinctive coverage of major events and big stories, the channel garnered highest viewership during important events of 2009 so far like the General Elections, the Interim budget etc.

The viewership shares indicate the pattern shift in viewers’ preferences in terms of incisive reporting, informed questioning and ‘in your face’ journalism which have made TIMES NOW a preferred choice amongst the English News Channel genre. By imparting relevant news to urban audiences in areas of politics, economics, sports and entertainment in India and across the world, TIMES NOW clearly surpasses competition time and again.

Commenting on the channel’s extraordinary performance, Arnab Goswami, Editor-in-Chief said, “Incisive reporting and a strictly news-centric strategy is at the core of our mission. This has continued to catch the pulse of the serious news viewer, contributing to the level of popularity we have gained. In only three years, we have scripted a growth story in TV news unparalleled in terms of traction in viewership, leading over competition and becoming the best English news channel.”

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