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TV-makers cash in on World Cup fever, eye 100% sales jump
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Quote:Leading television makers, including LG, Samsung and Videocon, are cashing in on football fever and expect as much as a 100 per cent jump in sales during the ongoing FIFA World Cup in South Africa.

Most of the companies have kicked off promotional campaigns this month to boost TV sales, particularly in three states -- Goa, Kerala and West Bengal -- where football is extremely popular.

The firms said they expect a quantum jump in sales during June-July compared to the same period last year thanks to the World Cup, which began on Friday and will conclude on July 11.

"We expect a 100 per cent jump in the LCD/LED category and a 60-65 per cent jump in flat panel sales. The football fever would have positive impact in our sales," Videocon Group (Chief Marketing Officer - Consumer Electronics and Home Appliances Business) Jaideep Rathore told PTI.

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