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Tata Docomo launches Ekdum loaded contest
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The contest provides an opportunity for college students to become the Ekdum loaded Mobile-Jockey of their city

Tata DOCOMO theGSM brand of Tata Teleservices Limited, along with Radio Mirchi, today announced a unique talent hunt contest for the college students of Mumbai, Pune, Aurangabad, Kolhapur, Nashik and Nagpur, wherein the student will get a chance to showcase their talent, and get an opportunity to become the first Ekdum Loaded Mobile-Jockey of their city. The hunt will be conducted across 36 colleges of Maharashtra.



Speaking at the launch of the contest, Abdul Khan, Head Marketing, Tata DOCOMO, Tata Teleservices Maharashtra Limited said “There is a lot of hidden talent amongst young generation in the smaller cities like Aurangabad, Nasik, Nagpur and others. Tata DOCOMO in association with Radio Mirchi is driving this initiative to identify such potential, give wings to their dream and showcase their talent to the real world.



Mobile Jockey is a unique concept and partnering with Radio Mirchi which has a mass appeal and the most heard radio FM channel we are hopeful that this will give an opportunity to youngster to showcase their talent. Keeping in mind all colleges begin in the month of July, we launched an exclusive all in one Ekdum Loaded campus pack for the College students, which includes special tariffs on Local and STD calls and SMS, alongwith GPRS usage specially designed as per the needs of the youngsters”



“Tata DOCOMO is a youthful brand and we are committed to always bring new initiatives to woo our young friends, by launching the student pack and talent hunt, we have taken another step towards fulfilling our commitment.” he added.



Brief about the Mobile Jockey Concept: We have all heard of RJ’s, Vj’s and DJ’s. The first time ever Tata DOCOMO and Radio Mirchi is giving an opportunity to the college kids to become the first mobile jockey of their city. A powerhouse of great communication skills, style and above all talent and wit is something that will take centre stage.



The winner gets to intern with Radio Mirchi for a period of 3 months and also gets to cover city tit bits on air. A hunt conducted across 36 colleges in Maharashtra and cities like Mumbai, Pune, Aurangabad, Kolhapur, Nashik and Nagpur. With this activity we intend to find the Ekdum Loaded talent from across these cities who then compete with each other in a celebrity studded grand finale in Mumbai.

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