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Tata Sky Copying Dish TV
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#1
Yesterday, Saw the latest Advertisement of Tata Sky (Aamir Khan's Ad on Active Services): Which i feel is a reaction of Tata Sky on Dishtv's Shahrukh khan adv on MonsterJobs, Shaadi and Travel Active VAS services which was very Good, meaningful and catchy.

Tata Sky is Just Copying Dishtv.

Second, in this new Tata Sky Adv (Even in their old adv Also) their main focus is on Aamir Khan, ie Tata Sky focus more on Aamir khan or create more hype on Aamir Khan on the adv and so that the actual product feature of Tata Sky is lost. Also their actual communication was lost, due to this main focus on Aamir, viewers actually forgot what they are talking about.

Thirdly, they have introduced even a Single new active service in last one year or so.

Fourthly, Most of the active services are paid on Tata Sky, especially those which are featured in the adv.

Fifth they have already lost their No.2 Position and i hope in coming years they continues to fall.

In Comparision if we see active services on other DTH like Dishtv:-
which are very good, informative, helpful and based on viewers need Like Monster jobs Active, Shaadi Active, Travel Active, Icici Active All these services are very good informative and helpful for every user.

Secondly, Dishtv's Active Active are so good that they have won international iTV special award for their active services.

Thirdly, Shahrukh Khan's Advertisement on active service are much better as compared with this new Tata Sky Advertisement.

Forthly, Most important is all the active services are free on Dishtv, Dishtv provides all active free of cost to their viewers.

Last but not the least Dishtv is undisputed market leader with over 6 million subscriber base. Sun direct is at No.2 where Tata Sky Stands at No.3 position and i believe soon they lost this position of No.3 as well to upcoming Airtel DTH Which is also good.

Further if we talk about other active services on Tata Sky which are quite normal and are available on other platforms too.
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#2
Tata Sky is providing active services in the best form the meger of disney and Tata Sky alliance has enhanced activ learning. Also other activ services have innovative concept it cannot be said that they are copying anyone just because other Dth too have activ services.
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#3
First Copying in the sense, that this new Tata Sky adv is coming inthe reaction of Dishtv's Adv. on VAS Services.

Second about Innovative Active services Dishtv's active services are very good and as per the need of the user. Like Monster jobs Active - Help ful for those searchingfor Job, Travel Active- Help ful for those planning a vaccation and also avail discount on bookings as well through Dishtv service. Shaadi Active Another useful Service and ICICI Active- Again another very good and very useful active service.


And what i am here saying is Tata Sky just have Normal or ordinary active services which are available on DTH as well whereas Active Services on Dishtv are good and very innovative.

and above all all Active services on Dishtv are available free of cost to all viewers but Tata Sky is charging for most of their active services as well.
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#4
First of all actve service is not free the price is hidden in the package price in the form of taxes. Secondly when the actve services of Tata Sky and Dish do not match how can you say that Tata Sky is copying Dish TV.
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#5
In my opinion there is no harm in copying good services which is popular in other DTH .
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#6
Its not about only copying Active services, their latest adv was just in eraction of Dishtv's adv and campaign on new active services.

Also one bad thing is most of the active services on Tata Sky are paid one, whereas all the active services are available on dishtv are free of cost.
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#7
Dishtv copied active services of Tata sky , first ts introduced active matrimony , then dishtv introduced
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#8
we canot say this is the copy.tatasky has just tried to do new..............
try to findout ur own destiny
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#9
.

Quote:Most important is all the active services are free on Dishtv, Dishtv provides all active free of cost to their viewers.

Who is charging for Shaadi active ? better to close this thread
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