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Tata Sky in content alliance with Disney for stories
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#1
Tata Sky has announced a content alliance with The Walt Disney Company India to bring the favourite characters of Disney on its interactive platform - Actve Stories and Actve Wizkids.

Disney stories such as Cinderella, Snow White, Winnie the Pooh, Cars and Lilo & Stitch will be available on the DTH platform in an interactive manner everyday. Additionally, Tata Sky subscribers can access Disney stories and games through 'Red Button' on Disney and Toon Disney channel.

Vikram Mehra, chief marketing officer, Tata Sky, says the new features will offer young audience a wonderful and educational experience as it covers a wide variety of engaging options from stories to games and other interesting activities.

Nitin Chawla, executive director, Disney Interactive Media Group, said, "We are constantly working to keep our relationship with audiences everywhere in the world, strong, relevant, and connected. This alliance provides us a whole new platform to engage Disney fans in unique ways."

Meanwhile, Tata Sky has achieved a milestone in reaching four million connections in under three years since launch. The latest one million subscribers were gained in just over seven months.

Speaking about the figures, Vikram Kaushik, managing director and chief executive officer, Tata Sky, says, "This milestone validates us as the preferred service provider in the rapidly growing Indian pay-TV market."

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#2
Its gud move by tatasky.its good for kids.
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#3
IT is a great strategy by tata sky and walt disney to provide educational content in its active platform while at the same time children can enjoy their favourite disney toons.
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