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Tata Sky inks pact with Atom Technologies for payment on phone
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New Delhi, Feb 24, 2009 (Asia Pulse Data Source via COMTEX) -- Direct-to-Home (DTH) major Tata Sky today said it has partnered Atom Technologies, which will enable its three million users to pay for subscription through their phones.

Tata Sky, a joint venture between the Tata Group and STAR, has signed an agreement to offer phone and mobile payment solutions that will enable the subscribers to make payments, subscribe or renew their subscription through their mobile phones, the company said in a statement.

It is using Atom's phone-based Interactive Voice Response (IVR) technology, it added.

"Our association with Atom Technologies for using the IVR technology will offer more convenience to our subscribers by providing them with additional options of making payments, adding top-ups and purchasing new Tata Sky connection," Tata Sky Chief Financial Officer Atul Bansal said.

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