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Tata Sky's Latest ad 'Badalte India Ke Badalte Classrooms' with Aamir Khan
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#1
Tata Sky has been the pioneer in popularizing Interactive services on television in India. While Tata Sky has covered a gamut of areas when it comes to Interactive Services, the area of special focus has been Educational Services through introduction of applications such as Actve Wizkids, Actve Stories, Actve Learning & Actve English. Tata Sky with its Educational Service has reached 10,00,000 homes.

In this particular ad campaign, Aamir Khan is seen talking about how teaching has gone beyond classroom’s and people can now learn sitting at home with the help of the Educational Services available on Tata Sky’s interactive platform.

Source: Indian DTH Blog

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#2
[youtube]dSMLJ-5VzAI[/youtube]

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#3
Very nice ad
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#4
Being the pioneers of Interactive service Tata Sky withold their leading position in actve services and maintain unique approach with their out of the box ideas. Tata Sky understands the psychology of kids and hence with this new concepts diverts a kid to have fun so that he may end up learning just as a kid may not like milk but with horlicks he is sure to demand for it. This concept of bringing classroom to home creates an environment of recreation as children can learn with various activities on its interactive platform and there is no strict rules laid enforcing the child to learn. This may also reduce parental effort as the common saying is 'take your book and sit to study' may change to 'lets watch TV' the child will definitely indulge in the 2nd option.
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