Advertisement


Advertisement

Thread Rating:
  • 10 Vote(s) - 3 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Tata Sky says Airtel DTH ad misleading
Advertisement
#1
Direct-to-Home (DTH) service provider Tata Sky has moved the Advertising Standards Council of India (ASCI) against Airtel Digital Television, protesting the rival company’s claims of a superior picture quality in its television commercial.

In a letter to ASCI secretary-general Alan Collaco, Tata Sky charged that the ad aims to portray that Airtel Digital TV, with its use of MPEG 4 DVB-S2 technology, has picture clarity better than other service providers. The commercial, launched last August, “falsely suggests that other platforms have inferior picture quality”, it added.

ASCI is a self-regulatory voluntary organisation of the advertising industry that deals with consumer and industry complaints against commercials.

“MPEG-4 and DVB S2 are compression standards and have no impact on video picture quality. We want to correct the myth in the minds of the consumers that MPEG-4 DVB S2 provides better picture quality than other technologies used to provide digital signals,” said Tata Sky chief marketing officer Vikram Mehra.

The country’s six DTH service providers use different compression technologies ranging from MPEG2 to MPEG4 to provide digital television signals to consumers through satellite. Though compression technologies determine a service provider’s number of channels to consumers, they have no impact on video quality.

Airtel Digital Television launched two commercials titled “Dil Titli” featuring Saif Ali Khan and Kareena Kapoor— one is still running — which highlighted the clarity card. According to Tata Sky, ASCI has agreed to review the ad, which “seeks to disparage other digital platforms”.

But Airtel Digital Television spokesperson said ASCI has not upheld the complaint and his company is not targeting a particular operator. “We have sent our reply to ACI. Our claim is that our technology is superior to ordinary technology, which includes analogue cable.”

The campaign claims that there are several features that together make the experience of Airtel Digital Television subscribers better than others, he added.

Reply
Thanks given by:
Advertisement
#2
Why Tata sky is complaining each and evry thing to TRAI? Earlier they did the same thing with Dish tv. All DTH players r misleading the customers it doesnt mean that Tata sky is not misleading and they r perfect.
Reply
Thanks given by:
#3
in my opinion tatasky is right.In mpeg4 technology channel video quality is not better than mpeg2 technology.all we know it is used for channel compression only.
try to findout ur own destiny
Reply
Thanks given by:
#4
Airtel DTH is misleading consumers through false information about Better Picture quality through MPEG 4.

If fact their is no difference in Picture quality of MPEG 4 and MPEG 2 Technologies Picture qualuity is Same in both the cases. MPEG 4 is onlu useful for putting up more channels on Transponder as Both are just Compression Technique.
Reply
Thanks given by:
#5
Tata Sky new STB (blackbox) also provides MPEG-4 so in competition all DTH providers have to enhance and cope up in this dynamic volatile market conditions.
Reply
Thanks given by:
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  "Tata Sky Fitness (TV)" channel Provider Name updated on TataSky DTH Services on 18-01-2021 Sathish 0 31 01-18-2021, 06:58 PM
Last Post: Sathish
  "Tata Sky Ibaadat (TV)" channel Provider Name updated on TataSky DTH Services on 18-01-2021 Sathish 0 29 01-18-2021, 06:54 PM
Last Post: Sathish
  "Bangla Bharat - Free (TV)" channel removed, "Tata Sky Malayalam Cinema (TV)" channel added on TataSky DTH Services on 1 Sathish 0 33 01-18-2021, 03:27 PM
Last Post: Sathish
  "Win TV - Free (TV)" channel removed, "Tata Sky CuriosityStream (TV)" channel added on TataSky DTH Services on 18-01-202 Sathish 0 30 01-18-2021, 03:08 PM
Last Post: Sathish
  TataSky added "Tata Sky Hits HD (Radio)" channel on its DTH platform on 18-01-2021 Sathish 0 29 01-18-2021, 02:24 PM
Last Post: Sathish
  TataSky added "Tata Sky Theatre HD (Radio)" channel on its DTH platform on 18-01-2021 Sathish 0 26 01-18-2021, 01:20 PM
Last Post: Sathish
  "TV 1 - Free (TV)" channel removed, "Tata Sky Astro Duniya (TV)" channel added on TataSky DTH Services on 18-01-2021 Sathish 0 27 01-18-2021, 12:54 PM
Last Post: Sathish
  DTH News: Tata Sky Music and Music + subscribers get free access to Hungama Music Pro nairrk 0 529 11-27-2020, 07:45 AM
Last Post: nairrk
  DTH News: Tata Sky offering upto Rs 400 discount for new connections, Tata Sky Binge+ Set-Top Box price dropped again nairrk 0 505 11-16-2020, 01:51 PM
Last Post: nairrk
  DTH News: TATA SKY BINGE+ gets a major price cut nairrk 0 538 09-18-2020, 02:05 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement