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Tata Sky to add 1-2 mn subscribers every year
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NEW DELHI: Direct-to-Home (DTH) player Tata Sky aims to add about 1-2 million subscribers each year and would focus on introducing value-added services and new movies to achieve this number.

"Our clear focus is on bringing content and value-added services apart from bringing in new movies for our pay-per view model... We want to add 1-2 million customers each year,'' Tata Sky Managing Director and Chief Executive Officer, Mr Vikram Kaushik t old PTI.

The company currently has about 3.5 million subscribers, he added. Asked about the market response to Tata Sky Plus, which allows the user to record programmes, Mr Kaushik said, "The response has been good. We have already crossed sales of 30,000-40 ,000 since the launch in October last year.''

Tata Sky is also focussing on the pay per view (PPV) model, where the user pays an additional charge apart from the subscription charges to view a movie on offer. "PPV helps us in reducing the time between the theatrical release and telecasting over television thus curbing piracy. This has a lot of potential along with other value-added services, similar to the telecom industry,'' he said.

According to a study by Media Partners Asia, the total PPV revenue in India is expected to touch $18.5 billion by 2017, while subscriptions can fetch up to $ 12.3 billion. - PTI

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