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Tata Sky to launch more interactive services
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#1
New Delhi, Mar 4 (PTI) DTH major Tata Sky today said it will launch a slew of interactive services focussing on gaming and education, on the lines of its English learning channel, over the next few months.

Besides, it plans to aggressively push Personal Video Recorder (PVR) set-top box that allows people to record their favourite shows and view them at convenience.

"Over the next 12 months or so, you will see us pushing more of interactive services, apart from various other marketing initiatives," Tata Sky Chief Marketing Officer Vikram Mehra told PTI.

He added that interactive services, which come at an extra cost to the subscribers, have been gaining popularity among viewers.

Mehra said, "There is a lot of focus on education, like Active English channel. Going ahead also, there would be more services around these areas. Gaming would also be big.

Source: PTI News

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#2
Having a broad classification under the interactive categories will cover major audience and both purpose objective and subjective can be fulfilled by prioritizing customer and what he is looking for it has although more gained popularity and will grow at a fast rate too in future.
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