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Tata Tele launches Internet access device for TV sets
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Tata Teleservices Ltd (TTSL) has launched an Internet access device that will enable customers to use the Internet on their television sets.

Addressing media persons at the launch of the product ‘Dialog' here on Thursday, Mr Abhijit Sanyal, President, National Sales, TTSL, said, “The product is primarily targeted at first-time Internet users who do not have computers, but have television sets at home. The product would cater to students at large.” The device will initially be launched at Kolkata and Chennai. TTSL will review customer response in these two cities and then take a call on a extending the service to other parts of the country in three months, Mr Sanyal said.

The new device will be loaded with numerous multimedia applications and powered by TTSL's wireless data modem, Tata Photon. The software support in the product has been provided by Tata Consultancy Services.

“The penetration of television in metros is about 80 per cent, while the penetration of Internet ranges between eight and fifteen per cent. This leaves huge opportunity for the new device,” Mr Sanyal said.

The new device will come along with a prepaid wireless Internet connection, Mr Sanjiv Sinha, Regional Head (East) and Chief Operating Officer, TTSL said.

Out of one million wireless Internet users in the country, 95 per cent avail prepaid schemes, he said.

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