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Telemarketers oppose creation of Do Call Registry
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Quote:Teleocm sector regulator Trai’s attempts to replace the failed Do Not Call registry with a Do Call registry to offer relief to consumers harassed by telemarketers is likely to be a non-starter.

Telemarketers, insurance firms, leading industry bodies and all mobile service firms with the exception of state-owned telcos BSNL and MTNL, have all approached the regulator opposing the creation of a Do Call registry. The responses to Trai’s consultation process on this issue reveals that industry and telcos want existing norms to be strengthened to make the Do Not Call (DNC) registry more effective. Most stakeholders also do not want the implementation of a Do Call registry, where unsolicited calls or text messages are sent only to customers registered. Besides, sections of the industry have also warned that the introduction of a Do Call registry will kill a $2.5-billion business segment that employs about 5,50,000 people.

So far, under 70 million of the country’s over 600 million mobile users have registered themselves with the DNC. But, rampant complaints from customers registered with DNC, about being bombarded with unsolicited messages, forced the regulator to consider the option of introducing the Do Call registry as an alternative solution.

Pointing out several flaws in the existing system, Bharti Airtel, the country’s largest telco by both customers and revenues said that telemarketers require a 90-day period to register with the telecom department , and often the process is not completed within this time frame, forcing them to start all over again.

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