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<img style="float:left; margin: 0 10px 0 0;" src="http://www.indiandth.in/images/flame/logo.png" />Mumbai, Oct 14 (PTI) Videocon d2h, the DTH arm of the Videocon Group, today launched a set top box for Rs 888, as a special offer for the festive season. Customers subscribing to the offer would be getting Videocon d2h set top box and one month of Diamond Pack worth Rs 292 free, a press release issued here stated. "We are offering our maximum package at lowest price of Rs 888 to bring on the festive fervour to the Indian consumers," Videocon d2h's Director, Saurabh Dhoot, said. The release stated that the consumers would have to pay extra for the installation.

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<img style="float:right; margin: 0px 0px 0px 10px;" src="http://www.indiandth.in/images/leaf/logo.png"/>
The impending 3G rollouts in India by the private operators have brought the market in the global spotlight. Even before the spectrum for the third generation technology was auctioned, a slew of market research projections had been reflecting great deal of optimism around 3G and its potential to transform the rural communication systems. However, the Indian telecom industry says the subscribers at the bottom of the pyramid will have to queue up for the services for another 2-3 years. Going rural has been the mantra for several telecom operators in the past 24 months. But operators are going to deny 3G services to rural masses in the next 24 months. The next generation services are considered to be economy boosters. But, denying the services to a large of section of the country will slowdown the GDP growth in a bandwidth hungry country. Going Rural - When? The revolution that 3G promises to bring in the rural market will have to wait. "One doesn't expect any substantial 3G rollouts to happen in rural areas until 2012. The government and education segment will drive some of early rollouts in pockets of rural India," says, ICT market reseacher & consultant, Deepak Kumar.


AK Bhargava, GM, wireless, at the state-run MTNL that launched 3G services in the country in December 2008, says rollouts-physically and logistically-will take more time. "However, operators will be compelled to go for mass deployment as you can't confine a user to a particular geography." MTNL took time to cover Delhi alone, it first started 3G services in the NDMC area, followed by parts of South Delhi, and gradually it covered other pockets. Besides, it is the high ARPU user, who is going to taste the 3G services first. It then is all the more important to provide a seamless connectivity to that user, else poor experience is likely put the consumer off. Rural India is still grappling to become successful beyond voice, with dearth of good content and ease of use of VAS still missing. "Let us get real, there is no immediate plan in place with a focus on rural India at the moment, besides, there are no coverage guidelines as such," says Romal Shetty, head of the telecom practice at consulting firm KPMG. He also says, "There are certain applications that can make a big difference to those living in the far flung places. For example, there is a small distribution company that uses mobile phones toupdate its sale numbers over the phone at present, without any 3G." Things will move once the service providers design their apps around m-commerce, UID, and rural health. Innovative usage models will have to be cracked, says Shetty. They will have to respond to the consumer demand and pour in more investments for rollouts. They can't afford to lock up their money. They will follow a cautious targeted coverage plan.

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[iframe]http://www.indiandth.com[/iframe]

eg : [ iframe ] url of the website with out any space [ /iframe ]
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testing...


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