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The Blekko Search Engine Prepares To Launch and challenge Google’s authority over search
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[Image: 0e01122ed3ekkoa1.jpg] [Image: blekko-search-engine.jpg]

<img style="float:left; margin: 0px 10px 0px 0px ;" src="http://tctechcrunch.files.wordpress.com/2009/05/cp_1243725122_38087v4-max-250x250-215x71.jpg"/>It was not a one day job to build a brand as famous and successful as the Google. The web search has become synonymous with the Google brand now and there is probably no one that can challenge the authority of the Google brand over the web search. Microsoft’s try in the form of the bing search engine has somewhat brought down the popularity of the Google search just a little but there is hardly any chance that it will out shine the Google web browser in the near future.

But now Rich Skrenta, who created the first computer virus (Elk Cloner), co-founded the Open Directory Project, and co-founded online news site Topix,has taken the biggest challenge of his career – taking on Google in search. Skrenta left Topix last June. He started his new company, Blekko, almost immediately, along with five others from the Topix core team. They raised $2 million in seed funding in September from Baseline Ventures, two early Googlers (David DesJardins and Jeremy Wenokur), and the founding team.

Skrenta, who is a very media savvy, won’t say much about how he’s going to tackle search. He says they are looking at improvements on the back end (indexing and query serving) as well as the user search experience itself. Beyond that, he says we have to wait. And it might be a long wait at that. The company, Skrenta says, may not have a public prototype available until 2009.

Normally if someone says that he is going to take on the world leaders google with a team of six people he will either be laughed at or not been taken seriously but when the someone is Rich Skrenta is talking about taking on Google people will have to listen and listen well because the entrepreneur can be credited with some of the excellent achievements in the field of computing. Greg Sterling who is the founding principal of Sterling Market Intelligence (SMI), a consulting and research firm focused on the Internet’s influence on offline consumer purchase behavior. On his official blog has said that the – “But my intuition is that Blekko will quickly “imprint” on its intended audience and that they will embrace the search engine in earnest.”

There is no news about the development stage of the search engine as of now, but at the official website (www.blekko.com) we can see the possible front page of the search engine which has a Facebook like button, the page even says that if the user wants to get the invite for joining the notifications he can become a fan on Facebook or send the company a tweet.

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