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The Future of News 2010: Use DTH, Mobile and IPTV platforms to earn additional revenue
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Quote:The topic of the fourth session at The Future of News 2010, a seminar organised by afaqs! in New Delhi on July 30, focused on innovative revenue models that news channels can explore to get additional revenue.

The panellists for this session included Amit Tiwari, general manager, country head media, Philips; and Amit Kumar, president, business development, India TV. The session was moderated by Prasanna Singh, chief operating officer, afaqs!.

Kumar said that during the economic slowdown, when advertising rates went down, the news channel looked at alternative revenue streams related to content distribution and syndication. For instance, platforms such as DTH, mobile and IPTV could be explored to maximise revenue.

Singh then asked if there is more potential for Hindi new channels to go out and sell content globally. Kumar answered that there is a good scope to sell content abroad. For instance, there are a lot of Indians residing in the US and the UK markets. To distribute news content to them through the Internet will work.

Talking about the alternative distribution routes, he said that the Interactive Voice Response (IVR) facility offered by India TV has got great response from consumers, who are using the facility to listen to audio clips of 'Aap ki Adalat' and horoscopes. These are the few formats which one can follow to tap new consumers and earn more revenue.

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