07-20-2009, 11:00 AM
Toyota has been working on a small car model for the Indian market with the sole aim to boost their market share in this growing economy.
India is one of the hottest automotive markets in the world along with China.
And Toyota wants to become a giant in India.
They have been working on the small car codenamed 800L which would be mass produced in India.
This would be their product to take on rival products from companies like Maruti Suzuki, Hyundai and Tata Motors.
The company said in a statement: “The next 10 years for Toyota Kirloskar Motor will be different from the last decade. That time was spent usefully to stabilize the India business and put it in order. It is now time for a new vision and mission. The challenge for us lies in the positioning of the car from the customer’s viewpoint. It should ideally create that sense of awe. The Toyota brand stands for a whole lot of attributes and the car must ideally strike the right balance”.
techwhack.com
India is one of the hottest automotive markets in the world along with China.
And Toyota wants to become a giant in India.
They have been working on the small car codenamed 800L which would be mass produced in India.
This would be their product to take on rival products from companies like Maruti Suzuki, Hyundai and Tata Motors.
The company said in a statement: “The next 10 years for Toyota Kirloskar Motor will be different from the last decade. That time was spent usefully to stabilize the India business and put it in order. It is now time for a new vision and mission. The challenge for us lies in the positioning of the car from the customer’s viewpoint. It should ideally create that sense of awe. The Toyota brand stands for a whole lot of attributes and the car must ideally strike the right balance”.
techwhack.com