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Turner Broadcasting System to expand entertainment portfolio in APac with truTV
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#1
MUMBAI: Turner Broadcasting System (TBS) is expanding its entertainment portfolio in the Asia Pacific region with the launch of the new channel, truTV.

Programmed to feature original and unscripted reality shows, Turner Broadcasting System Asia Pacific (TBSAP), the wholly-owned subsidiary of TBS, will launch the pay TV channel in early 2010.

The announcement comes close on the heels of Turner's recent acquisitions of the entertainment and lifestyle channels, MONDO 21 and Tabi Channel, in Japan.

Said TBSAP executive vice president Ian Carroll, "truTV offers a unique brand of entertainment with real people living real lives. It's television at its most personal and uncensored. For viewers who enjoy exciting real-life stories told from a dramatic first-person perspective, truTV will provide front row seats to the drama as it unfolds."

Targeted at men and women aged 29-39, truTV will feature a programming line up popular in over 91 million households in the US including the series Black Gold, the company said in a press statement.

"As with our new channels in Japan, the truTV launch represents our ongoing investment to expand our networks in Asia and reflects Turner's commitment to deliver high quality, well packaged and compelling content. We're confident that this channel will develop a significant viewer base in Asia, as it has done in the US," added Carroll.

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#2
wow i can't beleive trutv is also launching in asia.........but will it come to india?
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