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Twitter plans to develop TV show
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MUMBAI: Social and networking site Twitter is crossing mediums to develop a TV show, according to a source.

This initiative will be in association with LA-based production companies Reveille Productions and Brillstein Entertainment.


Twitter plans to launch an unscripted show that will put "ordinary people on the trail of celebrities in a revolutionary competitive format."

The show's concept was the brainchild of novelist Amy Ephron. Founded by NBC Entertainment exec Ben Silverman, Reveille Productions is known for producing TV hits like ABC's Ugly Betty and NBC's The Office.


The company was apparently bought by Elisabeth Murdoch's Shine Productions in February 2008 for $125 million.
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