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US Bans Loud Volume ADS
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A US national telephone survey of 1,000 TV viewers, conducted for Harris Corporation showed that 89% of U.S. television viewers are so annoyed by loud TV commercials that they reduce or mute the volume, or change the channel altogether. 33% of those surveyed said they wanted government regulation to curb loud ads, while 29% did not favour regulation. "As the survey shows, television viewers are clearly tired of being jolted out of their seats by loud commercials," said Brian Cabeceiras, vice president of strategic marketing and technology for Harris Broadcast Communications.

SURVEY RESULTS

89% Resented Loud Commercials

41% Turned The Volume Down

22% Completely Muted The Volume

17% Changed The Channel Altogether

Loudness Negatively Impacted Product Perception : 61%

Less Likely To Pay Attention Or Consider The Product : 38%

Louder Ads More Likely To Get Their Attention : 5%

This Should Be A Message To Indian Broadcasters & Advertisers,Before The Indian Govt. Too Is Forced To Step In !
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