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UTV Action to premier ‘ The Forbidden Kingdom
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Quote:The movie is about an American teenager obsessed with Kung-fu classics and how he makes an extraordinary trip to China in discovery of the ancient art.
UTV Action has always been synonymous to action and itsinnovative marketing ideas are to engage audiences with some real adrenalinerush through the activities bringing in prominence. After experiencing asuperfluity of action with trip to South Africafor sky diving, rock climbing activity across cities, grooving with street football to associating with major Hollywoodaction films for an elaborate bank of action content now is back with anexclusive 360 degree marketing campaign for its On-Air property Movie of theMonth - The Forbidden Kingdom.

The channel along with its customary marketing activitieshas tried various pioneering ideas to promote the movie The Forbidden Kingdom.The movie is about an American teenager obsessed with Kung-fu classics and howhe makes an extraordinary trip to China in discovery of the ancientart. Being in sync with the theme of Forbidden Kingdom, the channel willgive you Kung-fu experience by placing ten men in the Kung-fu attire across 12locations in 6 cities.

These men would also be showing kung fu antics to peopleto give the flavor of the film. The objective of the activity is to create avisual effect on the on-air property and spread the feel of the theme acrossmasses. This promotional campaign will be held in Mumbai, Delhi,Pune, Chandigarh, Lucknowand Kanpur.Further more, it is for the FIRST time in India that any entertainmentchannel is experimenting with a 3D advertisement in print. Herewith the channelwill give a 3D effect to the ‘The Forbidden Kingdom’ poster with 3D goggles.The channel would also be promoting the movie with various interactive wayslike contest on social networking sites, Blackberry messenger etc.

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