Thread Rating:
  • 5 Vote(s) - 2.4 Average
  • 1
  • 2
  • 3
  • 4
  • 5
UTV Action to premier ‘ The Forbidden Kingdom
Quote:The movie is about an American teenager obsessed with Kung-fu classics and how he makes an extraordinary trip to China in discovery of the ancient art.
UTV Action has always been synonymous to action and itsinnovative marketing ideas are to engage audiences with some real adrenalinerush through the activities bringing in prominence. After experiencing asuperfluity of action with trip to South Africafor sky diving, rock climbing activity across cities, grooving with street football to associating with major Hollywoodaction films for an elaborate bank of action content now is back with anexclusive 360 degree marketing campaign for its On-Air property Movie of theMonth - The Forbidden Kingdom.

The channel along with its customary marketing activitieshas tried various pioneering ideas to promote the movie The Forbidden Kingdom.The movie is about an American teenager obsessed with Kung-fu classics and howhe makes an extraordinary trip to China in discovery of the ancientart. Being in sync with the theme of Forbidden Kingdom, the channel willgive you Kung-fu experience by placing ten men in the Kung-fu attire across 12locations in 6 cities.

These men would also be showing kung fu antics to peopleto give the flavor of the film. The objective of the activity is to create avisual effect on the on-air property and spread the feel of the theme acrossmasses. This promotional campaign will be held in Mumbai, Delhi,Pune, Chandigarh, Lucknowand Kanpur.Further more, it is for the FIRST time in India that any entertainmentchannel is experimenting with a 3D advertisement in print. Herewith the channelwill give a 3D effect to the ‘The Forbidden Kingdom’ poster with 3D goggles.The channel would also be promoting the movie with various interactive wayslike contest on social networking sites, Blackberry messenger etc.

Check for Details
Thanks given by:

Possibly Related Threads…
Thread Author Replies Views Last Post
  Update: SPNI drops a-la-carte price of its three premier channels nairrk 0 359 10-15-2019, 10:28 AM
Last Post: nairrk
  General News: Star Sports retains Premier League rights for TV, digital till 2022 nairrk 0 409 06-15-2019, 07:26 AM
Last Post: nairrk
  General News: History TV18 to air ‘Dwarkadhish- Kingdom of Krishna’ on 27 March nairrk 0 527 03-26-2019, 09:37 AM
Last Post: nairrk
  General News: Bollywood action hero Suniel Shetty to host &TV’s new reality series nairrk 0 1,002 04-05-2017, 02:32 PM
Last Post: nairrk
  General News: Pix brings back ‘Pix Premier League’ to capitalise on the IPL nairrk 0 987 04-03-2017, 07:42 PM
Last Post: nairrk
  General News: Limited punitive action taken against 31 TV channels in 11 years nairrk 0 600 11-26-2016, 06:47 PM
Last Post: nairrk
  Premier episode of Khatron Ke Khiladi Darr Ka Blockbuster Returns on Colors TV satishkmr2144 0 1,024 02-07-2015, 10:29 AM
Last Post: satishkmr2144
  Update: 2012 premier and exclusive movies on television waytobala 0 1,155 07-26-2012, 12:35 AM
Last Post: waytobala
  DTH News: May 1st premier for Tamil Viewers waytobala 3 1,266 04-24-2012, 12:40 PM
Last Post: nairrk
  Help: Star India to launch Hindi and English action movie channels Sathish 0 1,667 12-26-2011, 09:26 PM
Last Post: Sathish

Forum Jump:

Users browsing this thread: 1 Guest(s)