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UTV Movies to acquire 25 films from Reliance
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Reliance Big Entertainment is entering into a bulk movie deal with UTV Movies, prompting speculation that the launch of the Hindi movie channel from the Reliance ADAG stable is on the backburner.

UTV Movies will be acquiring 25 movies from Reliance for around Rs 140 million, a source tells Indiantelevision.com. The list includes Rock On, Luck By Chance, Marigold, Johnny Gaddaar, Love Story 2050, Border, Refugee, Main Madhuri Dixit Banna Chahti Hoon, and Gangaajal.


UTV will be premiering 20 out of these 25 movies, the source says. "Reliance is syndicating the rights. UTV will have limited telecast rights over two years," he adds.

The acquisition of the rights will help UTV Movies pump up its ratings. The Hindi movie genre has three established players in Zee Cinema, Max and Star Gold. UTV's first target is to race past Star Gold to occupy the third position among the Hindi movie channels.


Reliance is likely to kick-start its broadcast entry with a couple of niche channels before it aggressively launches its Hindi movie channel.


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