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UTV Television Forays Into the Marathi Space
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<img style="float:left; margin: 0px 10px 0px 0px;"src="http://www.tvnext.in/tpllib/img.php?im=cat_149/2487.jpg&w=200&h=150"/>UTV Television, a leading content creator in the television space, today announced the launch of three new shows in the regional space. Reinstating its strong hold in the south with Ratha Saptami and Rakta Sambandham and marking its entry into the Marathi genre with Anamika.

Anamika, a family suspense thriller, which will go on-air on 23rd November and will be telecast six days a week – Monday to Saturday – at 9pm on ETV Marathi.

Ratha Sapthami, which will witness a Monday – Friday telecast at 7pm on Udaya TV (Kannada), will also hit the TV screens on the same day.

Raktha Sambandham is programmed to go on-air on 30th November at 7.30pm on Gemini TV (Telugu), from Monday to Friday.

Raktha Sambandham and Ratha Saptami is the story of the lives of five sisters through their father’s eyes.

Santosh Nair, COO, UTV Television said, “We have been prominent players in the Hindi market and also in the South, having produced many shows on the Sun Network. With Anamika, UTV Television now marks its entry into the Marathi space too. Regional content has today become a prominent segment witnessing steady growth and we at UTV Television are extremely bullish about this segment. We expect these three shows to be a hit with the audiences.”

UTV Television has also recently launched Deal or No Deal on Sun TV. Few of the shows in the regional space earlier produced by UTV Television have been Athiradi Singer in the non-fiction genre and Amman and Nagavalli in Mytho fantasy, all on the Sun Network, which is the leading broadcaster of the south.

UTV has created landmark television properties that have become household names and are benchmarks for unique entertainment content. UTV Television gave India its first daily soap with Shanti, and our past record speaks of programmes across 26 channels in 19 countries and 7 languages, with a library of over 5000 hours of programming. Apart from hit Hindi shows such as Dance India Dance, Ek Khiladi Ek Haseena (non-fiction), Bhabhi and Sonu Sweety (fiction) UTV has also been a strong player in the south, producing a variety of shows on prominent networks.

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