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UTV eyes regional content to scale up TV biz
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MUMBAI: Having produced shows for the Sun network in the south, UTV Software Communications is now foraying into Marathi language content to tap into a growing segment.

UTV's first Marathi show will be for ETV Marathi. Titled Tee Anamika, the show will air Monday-Saturday at 9 pm from 23 November.

"It (Marathi TV content space) is a small market but is growing at a steady pace. Our effort is to bring high production value, quality and content that will give a completely different feel to the viewers,” UTV Television CEO Santosh Nair tells Indiantelevision.com.

UTV is also producing two more Marathi shows, for which it is in talks with channels. There are six Marathi entertainment channels and the advertising market is growing at a brisk pace.

UTV is also looking at Bengali language content to scale up its production business. "The regional markets are growing fast. Apart from Hindi content, we will be expanding into regional language content," says Nair.

In the fiscal ended 31 March 2009, UTV made Rs 1.32 billion from its television business, a bulk of which came from air time sales on the Sun TV network channels.

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