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UTV to remake southern fiction for Imagine TV
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MUMBAI: After a gap of almost two years, UTV Television, the TV production arm of Ronnie Screwvala-promoted UTV Software Communications, is launching a Hindi fiction show - Rakt Sambandh.

The production company, which was focusing on non-fiction content since its show Bhabhi went off-air from Star Plus, has reached an agreement with Imagine TV to produce a daily soap for primetime viewing.

Talking about the show, UTV Television COO Santosh Nair said, “Rakt Sambandh is a beautiful story about the relationship between a father and his five daughters. Our treatment to this project is very different and the show has been shot in a narrative style for the first time.”

Rakt Sambandh will be on air by mid-July and the timing of the show is not finalised yet. It is the remake of UTV’s Telugu show Raktha Sambandham, which airs on Gemini TV at 7.30 pm band.

“It is a remake of our Telugu show. But we are keeping in mind that the sensibilities of the audiences in the Hindi speaking market as they differ from the southern region viewers. It is also different in terms of scale and treatment,” Nair added.

The Hindi general entertainment channels (GECs) are experimenting in terms of content to find the perfect mix. The current top rated fiction show – Pavitra Rishta – on Zee TV is also a remake of a popular Tamil serial, Thirumathi Selvam.

Similarly, Star Plus’ Sasural Genda Phool is the remake of Star Jalsha's show Ogo Bondhu Sundori.

Source: Indiantelevision.com

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