Update: Big FM rebrands as a retro-romantic station in Delhi

[nairrk]

MUMBAI: 92.7 Big FM, the radio business of Anil Ambani-controlled Reliance Broadcast Network, has rebranded itself by introducing ‘Retro-Romantic’ positioning in the Delhi market along with the tagline ‘Sunte Hi Pyaar Ho Jaye’.

The new strategy is aimed at capturing the true spirit of the city by striking a balance between ‘retro’ and the varied facets of love.

The station has revamped its programming line-up, bringing RJs with a vibrant tonality. RJ Dev will kick-start the mornings with ‘Morning Show with Dev’ at 7 am, followed by RJ Simran hosting a mid-morning show about fashion, gossip and romance from 12 to 2 pm.

The evening time band will feature RJ Ananta hosting a lively show from 5 to 9 pm, while RJ Pallavi will engage listeners with contemporary love stories from 9 to 11 pm.

On the rebranding, Reliance Broadcast Network COO Ashwin Padmanabhan says, “If there is any emotion that has a universal appeal irrespective of age, social or geographical differences, it is love. “Sunte Hi Pyaar Ho Jaye” is about celebrating love. Romance is timeless and the beautiful music from the ’70s to ’90s depicts the emotion beautifully. Our aim is to provide content that is retro in nature and appeals across age groups. We are confident that our new identity will be welcomed and embraced by all.”

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