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Update: DTH growth in India slows
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#1
DTH growth in India slows further, says MPA

Till June 2012, the DTH players added only 4.4 million gross subscribers, taking the cumulative gross base to 48.8 million subscribers

In Q2 2012, India’s DTH operators were expecting to get a much bigger boost in subscriber figures from the IPL cricket season and the scheduled rollout of the mandatory digitisation initiative. Unfortunately, IPL performed below expectations while the digitization rollout was pushed back four months. For the six months ending June 2012, the industry added only 4.4 million gross subscribers, taking the cumulative gross base to 48.8 million subscribers, according to the latest report from Media Partners Asia.

One big positive development however has been the reduction in churn rates as active-to-net-subscriber ratios improved. For the period under review, the total industry active base stood at 29.8 million with Videocon d2h and Tata Sky as the major contributors to active subscriber additions. Dish TV still has the biggest share of active subscribers with 23 per cent, followed by Tata Sky and Airtel with 19 per cent each.


   

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#2
As per MPA report

Toppers in gross subscribers

1.Dish tv 13.4
2.Tata Sky 9.2
3.Airtel Digital TV 8

4.Sun Direct 7.6
5.Videocon 6.1
6.Big Tv 4.4

Top losers

1.Dish tv 7.5
2.Tata Sky 3.5
3.Sun Direct 2.7

4.Airtel Digital TV 2.2
5.Big Tv 2.1
6.Videocon 1.9

Toppers in Active subscribers

1.Dish tv 6.9
2.Airtel Digital TV 5.8
3.Tata Sky 5.7

4.Sun direct 4.9
5.Videocon 4.2
6.Big Tv 2.3
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#3
Media Partners Asia’s (MPA) analysis reveales that the Growth in the Indian direct-to-home (DTH) market has slowed further during the six months ending June 2012.

MPA is an analyst firm which has figured out that the industry added only 4.4 million gross subscribers during the period therefore taking the cumulative gross base to 48.8 million subscribers.

Such figures are being attributed to fewer subscribers than expected for the IPL cricket season, and the delay in the country's digitization rollout, which was pushed back by four months.

For the period under review, the total industry active base stood at 29.8 million with Videocon d2h and Tata Sky as the major contributors to active subscriber additions. Dish TV still has the biggest share of active subscribers with 23%, followed by Tata Sky and Airtel with 19% each.

However on the positive note there has been the reduction in churn rates as active-to-net-subscriber ratios have improved.

-MM
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