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Update: Digitised Arasu Cable TV in city from Nov 1.
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#1
September 15, the birth anniversary of former CM Annadurai, would bring a bonanza for TV viewers in the city.
The Tamil Nadu Arasu cable TV corporation (TACTV) is to launch its digitised cable service in Chennai with a bang, as it would air over 500 channels even at the time of launch.
And, the corporation has expedited the process for procuring one lakh set-top boxes (STBs) and identifying the service provider to set up a digital cable TV end in Chennai.
Though the corporation could not meet the TRAI deadline of July 1 to launch digitised cable TV services in the city, it is determined to make up for the delay by launching the service with state-of-the-art facilities, whose projected customer base would be 20 lakh during the first year and is expected to scale up to 1 crore when expanded to other parts of the state, sources in the corporation told DC on Wednesday.
We have asked Trai, which has directed to introduce digitised cable services in four metros, including Chennai, to relax the time limit, they said. We have decided to launch it on September 15, they informed.
While private MSOs, including SCV, have pipped TACTV by already announcing attractive packages for STBs, the operators in Chennai were confused about whether to go with the ‘sluggish’ TACTV or private operators who have been ruling the roost till now in Chennai. However, TACTV woke up and summoned the operators in the city last month and detailed them about its plans.
TACTV floated bids, a few days ago, to finalise the service provider who would set up the digital end in Chennai and maintain it for five years, besides providing STBs to consumers. They will provide high-quality digital signals through the local cable operators.
Deccan Chronicle
Source: Deccan Chronicle
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#2
Tamil Nadu government owned multiple system operator (MSO) Arasu Cable Corporation to start its operations in Chennai, one of the biggest markets in the country. Tamil Nadu Chief Minister J Jayalalithaa is expected to launch the control room for the Corporation in Chennai on Saturday.

Government sources said that the Corporation got the approval from the Centre government to start operations in Chennai after the infrastructures were set up for cable digitisation, which can offer upto 500 channels to the viewers against 80 now. Service of Arasu is expected to start from November in Chennai.

Tamil Nadu is one of the biggest television market in the country and estimated at Rs 12,220 crore is expected to touch Rs 22,540 crore by 2016, according to Deloitte-FICCI report and when it comes to subscription Tami Nadu is the largest market in South India. In 2012 revenue collection was expected at Rs 2,940 crore and expected to increase to Rs 5,400 crore by 2016.

The entry of state-run Arasu in TV distribution space has resulted in a significant change in the dyanmics of Tamil Nadu TV distribution scene. Subscripers in Tamil Nadu are now being offered cable services at considerable lower price points at a monthly charge of Rs 70. As a result, the subscription revenues in the state have witnessed growth rates lower than other markets in South, said in the Report.

However in the back drop of digitisation directives, it remains to be seen on how market participants across distribution platforms react to retain as well as increase their respective consumer bases. Going forward, as platforms, products and price points stabilise, Tamil Nadu is expected to reach growth levels at par with the other regional markets, further added in the report.
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#3
Importance Notice
Tamil Nadu Arasu Cable TV Corporation Ltd, Chennai will start its cable TV operation in Chennai Metro in Digital Mode before 31st October 2012. To switch on to Digital Mode, the Cable TV Viewers have to install Set Top Boxes to their Television sets.


.pdf   ImportantNotice-HDFC.pdf (Size: 5.11 KB / Downloads: 48)

.pdf   Chennai_Infra_Tender_Final.pdf (Size: 529.44 KB / Downloads: 82)
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#4
State-run Arasu Cable TV has started broadcasting from Chennai, with the aim to ‘break the monopoly’ in the cable business.

Arasu Cable TV will offer 155 digital and analogue channels as part of its bouqet. It will charge a monthly subscription of Rs 70 for 100 channels and customers will have to pay separately for additional pay channels.

The company is currently firming up the tender contract for procuring digital set-top boxes, and says it will distribute the set-top boxes on a first-come-first-served basis.
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