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Update: Dish TV offers basic channels for free
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#1
Price war begins with Dish TV, offers basic channels for free
Viewers availing Dish TV's offer will have to remain active by subscribing to a regular package at least twice during a year


Signalling an imminent price war in the direct-to-home (DTH) industry, Dish TV, the largest DTH services provider in India, today announced that it will offer 70 channels in the basic tier free to its subscribers in the four metros. With just three weeks left for the switch-over from analogue to digital in the four metros, more such offers from DTH players are expected as they fight in a fiercely competitive space.

Under Dish TV's offer, the customers will be eligible to receive a basic channel tier comprising of 70 channels free of cost for life. Interestingly, for the multi system operators (MSOs), the Telecom Regulatory Authority of India (Trai) has recommended Rs 100 for basic tier per month to their subscribers.

RC Venkateish, Chief Executive Officer of Dish TV said, “This is a never before kind of unique facility for all those valued subscribers who will choose our services during digitisation. This is a highly differentiated and extremely consumer friendly move. Consumers in the four metros are apprehensive about this sudden switch off of their highly valued TV viewing. This will translate into huge competitive advantage for Dish TV as none of the other competitors both from cable as well as DTH offer this facility, moreover as stated above Cable operators have already announced a Rs 100 monthly charge for Basic tier, which will be provided free of cost by Dish TV.”

Adding further, Dish TV COO Salil Kapoor said, “For the subscribers ‘switch off’ of the services or their TV going blank suddenly cuts of their information and entertainment lifeline. Dish TV is now ensuring that this lifeline never gets cuts of for their valued subscribers. Our endeavour of never ending commitment to our consumers to provide highly differentiated competitive advantage over cable and other DTH making us the platform of choice.”

The move, if copied by other players, may affect the already low ARPU (average revenue per user) levels of the DTH industry, experts believe. However, industry pundits also add that if DTH win over cable in the first phase, they have a huge upside of sheer volume, which will eventually more than compensate for such offers.

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#2
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#3
Q1. What is Lifetime Free TV?

Lifetime Free TV is an exclusive benefit by dishtv for customers buying new dishtv connection during Digitization in the 4 cities of
Delhi, Mumbai, Chennai and Kolkata.
Under this offer, an active subscriber will continue to enjoy 70+ channels, irrespective of recharge

Q2. What is the benefit of Lifetime Free TV?

Typically, if a subscriber does not recharge his account, the TV goes blank. But Lifetime Free TV offers the convenience to enjoy 70+ channels for Lifetime even if an active subscriber forgets to recharge his account.

Q3. What time period does "Lifetime" connote?

Lifetime is defined as 5 years and this benefit will be applicable for 5 years from activation date.

Q4. Does this mean that my TV will never go blank?

Yes, it means that dishtv will continue to show 70+ channels as long as subscriber is active during the period of 5 years.

Q5. What is meant by an "Active subscriber"?

To enjoy Lifetime Free TV, subscriber has to remain active i.e. minimum recharge of Rs. 200 is required every 6 months on any base pack.

Q6. Where is the Lifetime Free TV benefit applicable?

The benefit is available only for customers residing in any of the following 4 cities –
Delhi, Mumbai, Chennai and Kolkata.

Q7. What is the exact count of channels being offered under the benefit of Lifetime Free TV?

Under Lifetime Free TV, 70+ channels will be shown which are roughly 50+ Video channels and 20+ Audio channels as on date. However, the list of channels may change.

Q8. Can I see the list of 70+ channels being offered?

70+ channels include DD channels, Hindi Entertainment, Hindi Movies, Music, News, Regional, Devotional, Lifestyle and 20+ Audio channels.
To view channel list, please click here.

Q9. How many channels does Dishtv have and how can I enjoy them?

Dishtv offers 400+ channels and services. Keeping in mind the varied entertainment needs of our diverse subscribers, different packs are available from Rs.200-400pm.
A subscriber is free to choose any base pack which suits his requirements the best.
please click here.to know about True Value packs.


Q10. Can I subscribe to A-la-carte packs only with Lifetime Free TV?

Lifetime Free TV is not a base pack. No A-la-carte pack will be made available on Lifetime Free TV. Subscriber is free to subscribe/desubscribe any A-la-carte packs once he is on any base pack from Rs. 200-400pm.

Q11. Is Lifetime Free TV benefit applicable on all dishtv products?

This unique advantage is applicable only on dishtv Standard definition Set Top Box, Dish+ - Set Top Box with recorder and corresponding Multi TV offers. It will not be available on Dish TruHD+.

Q12. If I take more than 1 connection, will I get the benefit of Lifetime Free TV on all connections?

Yes, subscriber will get the Lifetime Free TV benefit in all connections (parent and child) provided the boxes are Standard Definition- with/without recorder.

Q13. How can I avail this benefit?

To avail the Lifetime Free TV, kindly contact your nearest dealer or call at 1860-180-3400.

Source

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#4
Dish TV announces Basic Channel Tier free of cost to all customers in the First phase of digitization

Dish TV, India and Asia‟s largest DTH service provider today announced a game changing initiative aimed at viewers in the 4 metros which fall under the digitization. Under the offer these customers will be eligible to receive a basic channel tier comprising of 70 channels free of cost for life, as against this, TRAI had recommended and all cable MSO‟s are providing the basic tier at Rs 100/- per month to their subscribers. Viewers availing this offer will have to remain active by subscribing to a regular package at least twice during a year this is a highly differentiated and extremely consumer friendly move. Consumers in the four Metros are apprehensive about moving to the digital environment where TV signals will get disconnected on depletion of account balance.

http://www.dishtv.in/Resources/Dishtvann...ion418.pdf
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#5
[Image: ibgNbvPanwWhix.png]
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#6
They are giving just DD Direct Plus channel in this offer.
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#7
How are these channels free, when there is a criteria “the users will have to get their set top boxes recharged at least every six month with a minimum of Rs. 200”. The title ‘Dish TV to offer basic channels for free’ seems misleading as it clearly states under Dish TV’s offer to remain active one has to subscribe to a basic pack atleast twice a year. Infact, they haven’t taken any new move. DTH providers offer FTA channels provided subscribers are active by paying for the minimum base pack. FTA channels are meant to be free. A basic pack contains channels over and above FTA channels. It is just a marketing gimmick Dish TV is using to capitalize on the mandatory digitalization. A better title would be ‘Pay Rs. 200 twice a year and get 70 channels in Dish TV’. It is better not to choose a DTH provider that entices you with such phony offers. Later impose to be a headache to switch operators. It is advisable to do a thorough study of the channels being offered, package rate, customer service of a DTH provider in order to make an informed decision. Most people will just see through this and will not be fooled.
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#8
dish tv is giving nothing to their subscriber. only DD Direct + channels
why should not take DD Direct + instead of dish tv ?:devil:
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#9
This offer is getting closed on 14th March

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